PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be through building up the website, through new content like blogs or a bit of a makeover. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Everyone is using social media for marketing today. What is the media saying?

Social Media 239

Social Media Crisis Training Media 239

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR in High Definition

AUGUST 24, 2020

The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. In the long run, taking the plunge can also help to build a company’s reputation in line with its purpose. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

PR in High Definition

OCTOBER 27, 2022

Often, putting someone in front of the camera to discuss a sensitive topic, such as one that could negatively impact a firm or a person’s reputation, opens you up to many things that you may not be able to control and as a result can be extremely damaging. Different circumstances, different needs.

Film 62

Film Interviews Video Media Training 62

ImPRessions - Crenshaw Communications

APRIL 11, 2017

The remedy for these situations is rigorous spokesperson vetting and professional media training that preps a spokesperson for all types of media interviews. At other times, it’s a less reputable media outlet or one that is simply too small to spend executive time on a lengthy interview.

Interviews 160

Interviews Media Local Privacy 160

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Similarly, spend some time doing media training and preparing employees to speak with media – and use a cross-section of staff. It’s all in the narrative. Show off your USPs and the fact you’re ahead of the legislation.

Brand 75

Brand Branding Employee Exercises 75

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Project your style and protect your reputation. Project your style and protect your reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Action PR

JULY 9, 2019

It can also help manage your reputation. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. One of the most important skills you can learn when speaking to media is called Bridging. Yet many people avoid talking to reporters. What is Bridging?

Interviews 58

Interviews How To Media Training Examples 58

Norton's Notes

OCTOBER 13, 2014

What PR has always been great at, and is founded upon, is reputation management and content creation. Paid media is here to stay. I wasn’t surprised to read that 69% of PR professionals get their social media education from blogs. They talk to others on Twitter and in blogs. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

SEPTEMBER 30, 2016

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least £4.13bn every year, as new employees can take up to eight months to become their most productive. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ?

Marketing 100

Marketing SEO Writing Engineering 100

PR in High Definition

NOVEMBER 22, 2016

You may find that many of your key local spokespeople will be a bit green in this area so be sure to arrange a media and PR training for each and every one that requires it. Each region will need its own specific PR and media training to address the unique requirements and preferences of the varying media landscapes.

Local 48

Local Training Media Training Strategy 48

Prohibition

JULY 19, 2018

So, fundamentally marketing activity is commercially focused and PR is focused on reputation. Copy writing, blogging and content generation. Social media promotion and responses to negative comments online. Media training. What are the advantages of public relations over advertising? Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,

Creativity 40

Creativity Public Affairs Policies Survey 40

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? Which is your social media platform of choice and why? Without a doubt it’s online reputation. What is your favourite blog/website/podcast (in relation to the topic) and why? I’m a published poet.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite. And the PR winners are… Fox News. Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 168

Marketing Employee Content Marketing Training 168

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. It can take down CEOs, celebrities, and regular citizens.

Crisis 180

Crisis Airlines Brand Branding 180