Karen Freberg

MARCH 24, 2020

Let me tell you how this book came about. However, little did I know how one conversation with a student-athlete academic advisor would change my world and direction forever. I have always been passionate about telling stories creating content and being an advocate for my own personal brand. I had two questions for my advisor.

Case Study 60

Case Study Creativity Study Course 60

Shift Communications

MARCH 6, 2015

Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. David Meerman Scott : Marketing Advisor and Strategist ; Author of “The New Rules of Sales and Service”.

eBook 60

eBook Marketing Interviews Big Data 60

PR Conversations

APRIL 24, 2018

delivering a proposal to answer key questions about managing the environment, including anticipated emotional responses. Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). What is your principal fault as a PR practitioner?

Journalism 79

Journalism Ethics Film Construction 79

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

OnePitch

APRIL 14, 2022

Tell us a bit about your current role, what a typical day looks like, and who your clients are. Short and sweet is always ideal, but I also like to ensure subject lines are interesting and can tell a reporter exactly what the pitch is about. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. A good speech is about learning. One example?

Interviews 54

Interviews Financial Social Media Crisis 54

Cision

JULY 13, 2015

This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well. The book and Hornik’s example specifically got me thinking about the best networkers that I know. It’s OK to act like a human being on LinkedIn or Twitter.

Writing 120

Writing Social Media Community Course 120

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” And yeah, I’m going to complain about it. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that).

Agency 60

Agency Groups Public Affairs B2B 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 6, 2020

Wall ( @johnjwall ) is a partner at Trust Insights and advisor at EventHero. events, workshops, accreditation program, blog) help agencies take their performance to the next level. He’s passionate about building brands and telling their stories, and uses Ground Up as an opportunity to uncover them with his guests.

Marketing 74

Marketing Conference Content Marketing Agency 74

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be clear about what problem you are trying to solve. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." What’s so appealing about these podcasts for clients? We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

MaccaPR

APRIL 27, 2015

Instead, two bearded gay men from Oregon, who are eager to talk with you about same-sex marriage and other LGBT issues, registered that domain name address. The National Journal noted that RickPerry.com was originally registered (not by Perry himself) as far as back as 1998, when young Perry was still just Texas’ Agriculture Commissioner.

Brand 48

Brand Branding Marketing Agriculture 48

MaccaPR

AUGUST 8, 2018

Forbes now reports that Papa John’s shares have dropped 19 percent, “wiping out about $100 million of Schnatter’s fortune.” The Papa John’s incident proves that when the red light blinks off at CNBC-TV or the Wall Street Journal reporter closes her notebook, your CEO must still speak and act with integrity.

Crisis 63

Crisis Marketing Training Employee 63

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48