ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Buzzwords seem endemic to all industries, but technology may be the worst offender. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful. Lose the jargon. .

Pitching 136

Pitching Writing Journalism Guidelines 136

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro.

Education 52

Education Training Technology Journalism 52

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? This piece on emerging technologies written for a supply chain trade is a great example. Quote sources and conduct interviews of third-party experts where possible.

B2B 136

B2B Guidelines Writing Pitching 136

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? They’re listening to you while they exercise or drive to work. Some people don’t read long blog posts. Q: New technology is constantly expanding, making podcasting more and more accessible. Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Boots on the ground interviews with PR, marketing, sales leaders. One publication or blog you read regularly is: MarketingProfs. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. ” ​ Subscribe to Mindful Matters blog. Fortunately, few people need to promise to kill less.

Privacy 72

Privacy Social Media Trends Video 72

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. Read lots and lots and lots of blogs and books.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). Ask yourself an important question.

Infographics 266

Infographics Communications Leadership Social Media 266

Beyond PR

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. Read lots and lots and lots of blogs and books.

Sports 81

Sports Agency Industry Creativity 81

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This begins the process of creating the interviewer-interviewee relationship.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. That same proliferation of channels, and the democratization of access through websites, blogs, tweets, etc., Choose a few channels and succeed.

System 120

System Newspapers Technology Brand 120

Sword and the Script

SEPTEMBER 2, 2014

Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I I conducted a number of naming exercises, and based on one of them we finally decided to combine key elements of the service we were providing: intelligent and access.

Content Marketing 112

Content Marketing Mobile Google B2B 112