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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

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The importance of Instagram Reels for brands

NewsWhip

Offering videos that show the employees and practices that bring your brand to life is a serious advantage. View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels). Instead of coming up with an arduous social plan, take old blogs, guides, or research reports and repurpose them for Reels.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Southwest Airlines employees celebrate passenger’s 104th birthday. Ritz-Carlton. 4 Ormont Blumberg, P. 2021, August 11).

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How to Never Run Out of Great PR Ideas Again

Doctor Spin

After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

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Is kind leadership an oxymoron?

PR in High Definition

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

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How Do We Love Hallmark Holidays? Let Me Count The Ways.

Barokas

Maybe this year you should visit, not stay… and book a hotel with HotelTonight.”. It will go a long way with your employees and customers. Across multiple channels, it ran visuals and content that tapped into this universal truth. Check out this nugget: “Ready for the holidays? Have Fun with Furry Friends.

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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

My original plan for this blog post was to be a bit cheeky. Taking this method — to reward talent and loyalty with opportunities presented by employees’ own passions — as our cue, our NYC office was originally seeded 5 years ago with folks who had similarly proven themselves at HQ. Let’s start 2015 with a bang!

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