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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 98
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It’s about protecting lives, forging strategic partnerships, and navigating ethical gray areas.

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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Offer guidance on product usage and potential interactions with medications.

Brand 78
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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60
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The robots have arrived in ethics

PR in High Definition

The first stage of any crisis, robot-fuelled or not, is understanding the situation clearly. After that, we’d recommend traditional crisis communications steps, including: Communicate clearly with stakeholders; let all relevant groups know what has happened in clear, comprehensible language. 1] [link]. [2] 2] [link]. [3]

Ethics 67
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4 Myths about AI and PR

Offleash

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. We are not using generative AI at our agency for writing original content like press releases, bylines, or blogs, for example. Myth: AI can handle the thorniest crisis communications.

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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Sustainable SEO, focusing on quality content and ethical practices, is the future. The Role of Video Content in SEO Today, 92.3%

SEO 85