Remove Blogging Remove Creativity Remove Enterprise Remove Leadership
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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand.

B2B 106
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.

Brand 196
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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. That Forrester Wave can influence purchase of enterprise software for years. They drive SEO ranking and educate prospects, thus pushing them down the funnel.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Brand 185
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. He agreed; see the Q and A below. How do you come up with ideas?

Video 153
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 196
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Why Spanx’s Sara Blakely might be the best CEO on LinkedIn

Communications Conversations

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. Other times she talks about leadership. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. For reference, Mary Barra (remember she has 1.2 61 comments.