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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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How to Create A PR Stunt That Gets Noticed

5W PR

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone. Leverage the Aftermath: Keep the momentum going.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. Despite the imperative to get more data-driven, I was just not getting it.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. – Ashley Allman, Director of Content.

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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. ” Continue reading at your own peril if you’re not that far!].

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