Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Prohibition

JUNE 8, 2023

This blog post will provide valuable tips and techniques to help you capture and create high-quality videos on your phone, which can then be optimised across social media channels to elevate your brand’s content to a professional level. However, make sure that the trends align with your brand and maintain a level of authenticity.

Video 62

Video Social Media Instagram Media 62

PRSay

NOVEMBER 19, 2016

Clients were calling with increasing desires for their websites – mobile responsiveness, integrated blogs and social media, and other updates that required much technology research in order to know if we could do it, or even if we’d recommend it. Frankly, I also was a fraid to answer the phone! I say go for it!

Energy 60

Energy Employee Mobile Technology 60

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you. Performance.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Improve AI: Monitor, measure and adapt based on performance. The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Improve AI: Monitor, measure and adapt based on performance. The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. “He will be forever missed but never forgotten.”

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Oh, one other thing: my blog = my sandbox.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 15, 2016

After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Who inspires you?

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? They write about hires, mergers and events in the business community. They write about hires, mergers and events in the business community. TestMasters also runs three different blogs, one each on college admissions , the GMAT and the GRE.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

NOVEMBER 25, 2010

We went to the parade – in crappy weather, I might add – but it’s tough to explain what it’s like to actually see those balloons and floats, to be a part of the excitement and energy of a million strangers, even when it’s raining and sleeting down on you. Oh, one other thing: my blog = my sandbox. You have to do it to understand it.

Hotels 89

Hotels Television Twitter Facebook 89

Scott Public Relations

NOVEMBER 30, 2018

This can also impact which sites you actively use—take the time to learn where your customer base lives and devote your energies to the proper media platform. Don’t measure your engagement simply through some likes and comments, however. If this includes multiple services, don’t treat them the same way.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon.

Twitter 107

Twitter Analytics Community Facebook 107

Waxing UnLyrical

AUGUST 22, 2016

If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. analysis, continue with goal setting, review my listening program, and set in place the three measurement buckets. Rather she devotes her energy in winning that challenge. – a bona fide Social PR Virtuoso.

LinkedIn 40

LinkedIn Banking Energy Facebook 40

Waxing UnLyrical

JANUARY 15, 2011

Might there be a perception that I was not “with it,&# not able to keep up with trends enough, not able to have the energy to do my job, because I was “older&# ? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Facebook 76

Facebook Twitter Measurement Blogging 76

Waxing UnLyrical

OCTOBER 6, 2010

This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides. I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Justine ( iJustine ) Does she like Apple? Yes she does! Obsessed, actually.

YouTube 54

YouTube Video Measurement Print 54

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. You want to build a community by focusing on THEM, instead of you. TEN YEARS of social media growth, experimentation and learning. Wow , right? Slow down to move faster.

Social Media 100

Social Media Media Facebook B2B 100

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. and measure the effectiveness of your collective marketing efforts.

Marketing 69

Marketing eBook Resources Tools 69

Waxing UnLyrical

DECEMBER 9, 2010

My group’s enthusiasm and energy was contagious, and kept us going throughout all the bumps. Erin Greenfield is pursuing a master’s degree in communications with a concentration in digital communications at Johns Hopkins University. Oh, one other thing: my blog = my sandbox. "Keep It Simple" On The Web!

Video 87

Video Facebook Twitter Viral 87

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

DECEMBER 2, 2010

I know it’s tough; you’re so full of nervous energy when you’re in the interview seat that sometimes it comes across the wrong way. Mark as read Approve comment Steff, Im absolutely fascinated by your story and blog. Of course we all want to be thought of as smart people, and we want to hire smart people. Thanks so [.]

Interviews 83

Interviews Creativity Twitter Facebook 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. They all earned at least $2 billion in revenue last year.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. They all earned at least $2 billion in revenue last year.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). A large part of your audience communicates via this medium. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. You can’t improve what you don’t measure. Change isn’t easy.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

Unfortunately, you don’t have time, money, or energy to create really great images and videos. Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator.

Nonprofit 76

Nonprofit Tools Marketing Skype 76