Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Helping your brand stand out requires not just creativity but also strategic alignment. Without a coherent content framework, the consistency in messaging can be lost, and the potential to build a strong, recognizable brand voice may diminish.

How To 52

How To SEO Content Marketing Engineering 52

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. Increased Search Engine Optimization (SEO). A Clear Brand Message and Identity. SCHEDULE A DEMO.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Use these common search words to influence your blog titles and copy. SCHEDULE A DEMO. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Publish interesting blog posts and share them across social media. There can be a lot of value in bringing back popular topics from previous blog posts. SCHEDULE A DEMO. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

MAY 17, 2019

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. SCHEDULE A DEMO.

B2B 68

B2B Marketing SEO Mobile 68

Critical Mention

NOVEMBER 26, 2018

influencers) over brand advertisements. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. In other words, it’s telling your brand’s story after a prospect clicks on your website link. SCHEDULE A DEMO. What is content marketing?

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. That can immediately discredit your brand, and encourage highly qualified prospects to hit the back button and look elsewhere. Proper URL structure.

Mobile 72

Mobile Case Study Google SEO 72

Contently - Strategy

NOVEMBER 12, 2019

But after browsing hundreds of postings, I quickly saw similar positions at brands. The Beginner’s Guide to SEO | Moz. That’s where SEO (search engine optimization) comes in. Moz, arguably the top SEO expert out there, created this guide that covers almost everything you need to know about search engine optimization.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” SCHEDULE A DEMO. ” The rise of customer segmentation. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

OCTOBER 23, 2018

Simple, actionable next step: Test the waters with demos and trials of some AI-powered marketing tools, like Crayon or Phrasee. This blog post lists over 40 marketing AI techs you can try. Laser focus on the buyer + personally curated resources and assistance = trust in your brand. and everyone should be preparing for it.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Critical Mention

MARCH 27, 2019

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO. SCHEDULE A DEMO.

Strategy 61

Strategy Marketing SEO Social Media 61

Critical Mention

JUNE 19, 2019

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). A social media monitoring tool can also be useful here, as it allows you to monitor brand mentions from across the social landscape.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

JULY 18, 2018

One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. This is why SEO is vital to any organization. When it comes to creating content for your brand, informative, engaging content can come in various forms. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SEO goes mobile. SCHEDULE A DEMO. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 7, 2019

Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

Communications 81

Communications Crisis Communications Media Crisis 81

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If I were working for a brand new start-up today – a company that’s never issued a press release – this is the path I would take.

Blogging 52

Blogging Writing Engineering Video 52

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Critical Mention

APRIL 19, 2019

Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. Beyond formal recognition, most customers want tangible benefits for brand loyalty. SCHEDULE A DEMO. Strive for continuous improvement.

Case Study 80

Case Study Social Media Survey Video 80

Critical Mention

JANUARY 8, 2019

Think about your brand voice and what type of audience you want to target. To connect with journalists, you can offer to guest blog for their publications as a subject matter expert, so when the time comes around for them to publish your news, you would have already built a connection. SCHEDULE A DEMO.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. 3) Can your brand add value to the conversation? SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

MAY 2, 2019

Promoting these testimonials across various social platforms generates brand awareness and creates the potential for more brand advocates. Shooting behind-the-scenes videos are an excellent way to humanize your brand. Demonstrating brand authenticity builds trust and credibility with your audience. SCHEDULE A DEMO.

Video 87

Video YouTube Engineering Google 87

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. This is not the case with posts where someone has been given a demo of a product.

Blogging 73

Blogging Twitter Facebook Measurement 73

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. So taking demos and trials of tools is a must. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? LinkedIn offer a free demo of Sales Navigator or book onto a Social Selling course via the IDM. Warning: It’s quite addictive.

Energy 48

Energy Course Creativity Web 48

PR 20/20

SEPTEMBER 19, 2017

And, if you’d prefer to watch than read, check out HubSpot’s Growth Stack Demo. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs.

Marketing 40

Marketing Tools Data Report 40

Buzzstream

JANUARY 5, 2024

NeverBounce can verify 10 for free before booking a demo. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Encouraging customers to share their experiences and stories can bolster brand loyalty and broaden reach. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. SCHEDULE A DEMO. Image bookmarking. Use badges and awards. Until next time!

How To 60

How To SEO Mobile Google 60

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

NOVEMBER 7, 2019

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. They’re looking for educational content to help them answer some of their questions and concerns—think blog posts, e-books, and how-to webinars. More blog traffic?

Strategy 106

Strategy Education System Writing 106

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Show you how a brand could actually go from conception to reality with marketing AI. For my made-up marketing department, these tasks look like the following: Create and edit content for our blog and for social media. Publish posts to blog.

How To 41

How To Marketing Software Tools 41