Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Brand Branding Travel 78

Cision

DECEMBER 8, 2017

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. We’re first exposed to the Social Video. We had to dig.

Video 189

Video Creativity Conference Education 189

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? How did the concept of Employer Branding accelerate so rapidly? The whole notion of employer branding is relatively new. And that was OK then, because it was all about brand recognition.

Interviews 62

Interviews Brand Branding Employee 62

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

ReimaginePR

MAY 30, 2016

Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. Videos give your customers an insider’s look at who’s really behind your brand.

Video 120

Video Brand Branding Writing 120

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Upgrade evergreen content.

Instagram 146

Instagram Brand Branding Hotels 146

5W PR

JULY 27, 2021

These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features. Just in the last year, the gaming industry’s revenue reached over $150 billion.

Video 88

Video Publicity Industry Corporate 88

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. How did you get the idea to use videos to promote Stone Temple?

Video 153

Video B2B Film Marketing 153

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. User-generated content is created by individuals who are not professionally associated with the brand. What is UGC?

Brand 78

Brand Branding Community Consumer 78

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

NewsWhip

NOVEMBER 21, 2023

In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall.

Brand 78

Brand Branding Fashion Instagram 78

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

5W PR

OCTOBER 25, 2023

For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

HMA Public Relations

MARCH 22, 2023

Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.

YouTube 66

YouTube Brand Branding Video 66

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. This hashtag has taken the beauty space on TikTok by storm, accumulating over 6 billion views and an endless stream of video content. In particular, newer brands are turning to TikTok as a platform to establish themselves.

Brand 88

Brand Branding Video Community 88

Onclusive

DECEMBER 7, 2023

Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? We also cover important new forms of video & audio content creation and consumption like podcasts. Why broadcast monitoring is still relevant today? Onclusive Broadcast Monitoring: Get more broadcast content in the U.S.

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? We also cover important new forms of video & audio content creation and consumption like podcasts. Why broadcast monitoring is still relevant today? Onclusive Broadcast Monitoring: Get more broadcast content in the U.S.

Radio 195

Radio Video Internal International 195

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ronn Torossian

SEPTEMBER 17, 2014

The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Brand PR Business Entrepreneur New York City Ronn Torossian Netflix' The company established a presence in Canada back in [.].

Video 207

Video Industry Agency Blogging 207

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Preparation is crucial to ensure a seamless, engaging live video experience. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62

Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution.

Corporate 195

Corporate Reputation Consumer Video 195

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Their TikTok video achieved significant traction with over 33.4K+ engagements. engagements, featuring the dynamic duo ready for an exciting and stylish adventure.

Brand 78

Brand Branding Instagram Social Media 78