Onclusive

FEBRUARY 11, 2021

Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Storytelling Financial 221

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 174

Marketing Employee Content Marketing Training 174

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Community 148

Community Big Data Media Resources 148

Cision

SEPTEMBER 25, 2015

Scooptastic: Check out some of Cision Blog ‘s top CisionScoops for this week; Sean Hollister joining CNET ( Cision Blog ), Ann Belser exits Pittsburgh Post-Gazette , while Daniel Moore shifts coverage ( Cision Blog ); Hope Reese joins TechRepublic as a staff writer ( Cision Blog ).

Media 120

Media Film Media Training Sports 120

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). There is a 31% drop in the use of expert blogs (21%). Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

APRIL 27, 2023

But it’s important to remember that not every conversation is relevant to your company or brand. It could be through building up the website, through new content like blogs or a bit of a makeover. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

Case Study 62

Case Study Media Training Reputation Training 62

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Overexposure is a common, unwelcome result of sudden celebrity, and an adviser can set an effective pace by serving as gatekeeper and strategist for future media interactions and other offers. A media spotlight is an opportunity to tell a unique story and develop a personal brand if it’s not already established.

Interviews 120

Interviews Conference Exercises Media Training 120

Ishmael's Corner

NOVEMBER 30, 2014

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. Spoiler alert: The tension dissipates.

Storytelling 157

Storytelling Journalism Media Training Video 157

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. So I want to invite you to head over to my blog at. We even have people who got on to talk about branding.

Examples 130

Examples Pitching YouTube Video 130

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Ian pointed to the success of Parachute Media.

Social Media 120

Social Media Media Pitching Media Training 120

PR for Anyone

NOVEMBER 11, 2021

Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog? And are you listening to what people are saying about your product, service or brand? Here is a video I did to help you find the right journalists. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

Landis PR

OCTOBER 25, 2021

Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Media train and test new spokespersons. Any brand/organization with people has stories. Create a resource for up-to-date information that’s user-friendly and dated. Proactively highlight non-pandemic news. .

Healthcare 98

Healthcare Communications Measurement Resources 98

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Critical Mention

MARCH 20, 2019

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. So, being a pro at social media interviews can significantly increase your brand mentions. This can make the difference between getting the interview or not.

Skype 72

Skype Interviews Facebook How To 72

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Should they rent? PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Nonprofit Pitching Television 130

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite. And the PR winners are… Fox News. Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. Watch this week’s PR Tip here.

Pitching 130

Pitching Video YouTube Viral 130

PR in High Definition

AUGUST 24, 2020

Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. From the first days of sites like Friends Reunited, social media is now capable of helping people start businesses, helping to drive revenue and humanise brands.

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. And start pitching the media because it will just elevate your brand. IF you do it. Watch and start implementing, TODAY!

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

Watch that and then figure out which media outlets you. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. should be pitching to and put your various stories (i.e. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment.

Pitching 130

Pitching Media Insurance Insurance 130

Barokas

DECEMBER 5, 2019

If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog.

Leadership 90

Leadership Communications Blogging Brand 90

Communications Conversations

JANUARY 23, 2018

I’ve talked about Natalie on this blog before–recently, in fact. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). Jorg Pierach, Fast Horse.

Social Media 141

Social Media Media Marketing Leadership 141