PR 20/20

JUNE 27, 2023

Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. Why Personalize Your Association’s Marketing Efforts? Personalizing your association’s marketing efforts can reap significant benefits. What else does this mean?

Tools 71

Tools Analytics Report Google 71

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

OCTOBER 25, 2022

in an open-ended follow-up question. Two hundred and seventeen respondents wrote in answers. A word cloud based on those answers is published above and a representative sample of verbatim answers follows below. COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. More crisis work.

Communications 120

Communications Crisis Internal International 120

PR 20/20

AUGUST 20, 2019

The answer is “Yes” (to an extent). 4 Ways to Automate Reporting. traffic from social media has topped the daily average. A custom alert can help you discover that one of your blog posts was shared by an influencer. You may also consider adding or scaling back to weekly alerts depending on your needs.

Report 40

Report Marketing Analytics Data 40

The Resolution Blog

JANUARY 8, 2018

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. Thanks BuzzSumo :) 4. Do you or one of your team members have their first client meeting coming up? Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

AUGUST 14, 2018

3) Top challenges facing reporters. The survey suggests reporter views of the top challenges they face is splintered. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Third, the data analytics on the backend isn’t just for journalists.

Survey 101

Survey Report Media B2B 101

PR 20/20

NOVEMBER 30, 2022

The time is now to transform your marketing program. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. As you’ll see below, we’ve broken down audit questions by each of these categories. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 26, 2018

You speak your client’s language, which goes miles when building marketing strategy and support across and organization. You add value to the partnership , and your team proves more irreplaceable. Or, how do you ensure your internal marketing team is continually improving? Subscribe to top industry resources and read daily.

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

MAY 23, 2017

4 Ways PR Can Gain Leverage with Ahrefs. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. This raises a question for traditionalists: Do backlinks count as a mention? Interestingly, the tools for managing and measuring PR and SEO.

SEO 64

SEO Tools Engineering Web 64

Journalistics

FEBRUARY 25, 2013

Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. I look forward to hearing your thoughts in the comments below.

Media Relations 52

Media Relations Media Pitching Writing 52

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. How do you implement the tracking and reporting that is going to get you closer to reaching your goals? Otherwise, data can be your biggest roadblock to making meaningful progress.

Report 52

Report How To Marketing Analytics 52

PR in High Definition

JULY 28, 2022

It’s all too common a question for a communications agency to hear – “but show me how a comms plan will generate sales and new leads”. Unfortunately, the answer is not as simple as X+Y=Z. GA4 will use AI and predictive analytics to provide highly granular visitor data. Nurture your people. Make your messaging clear.

Analytics 62

Analytics Reputation Employee Google 62

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 130

B2B Trends Video Course 130

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Unsure how? One of the best suggestions?

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. For this post, I want to focus on just a few of the top takeaways from our speakers, which included Mark Schaefer, Steve Nolan, Gini Dietrich, Matt Ragas, Bill Zucker and Kelly Drinkwine. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

MAY 22, 2018

1) What has changed the most about marketing over the course of your career? There’s no way to answer that without dating myself, but…okay. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well.

Marketing 62

Marketing B2B Print Technology 62

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. And we were questioning why. And they all blog. Still reading? I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

DECEMBER 5, 2019

Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. The benchmark data raised a few big questions. Key Findings. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. There are other ways of increasing the organic reach of your posts but sometimes there are better options. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Contently - Strategy

AUGUST 30, 2022

Given all the people, sweat, and occasional tears involved, how can you get the most out of your great content? For example, you can write one blog post and summarize the critical elements for a Twitter thread. For example, you can write one blog post and summarize the critical elements for a Twitter thread. The problem?

eBook 129

eBook YouTube Video Social Media 129

Sword and the Script

DECEMBER 11, 2018

4) New emphasis on trust. After a fat and a happy couple of years with a booming economy, companies will tighten their budgets a bit in 2019, which means they will begin to ask the hard questions of the digital media outlets. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media 90

Social Media Marketing Media Creativity 90