Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.

Community 206

Community Nonprofit Conference Social Media 206

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” Some are straight blog posts from SF leaders. In addition to the recent Johnson interview, they’ve talked to Arianna Huffington, Lars Ulrich and Surgeon General, Jerome Adams.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 23, 2015

Others focus more generally on businesses of different sizes, like the Inc. The Small Business Influencer Awards target entrepreneurs and leaders in small business. Use social media, your blog and email to ask people for their support. Be available for interviews or more in-depth follow up.

How To 120

How To Small Business Community Interviews 120

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. Companies like Zillion Designs help small businesses connect with graphic designers to build brand logo designs as well as a branding material. This LinkedIn blog post is a great place to start.

YouTube 156

YouTube Video Corporate How To 156

PR for Anyone

OCTOBER 13, 2022

Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. And there’s a bonus video in there from Cindy Ashton, my colleague, and business partner, who will help you get. ready to speak from your power in your interview.

YouTube 130

YouTube Video Industry How To 130

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. So when you do land that interview, you nail it. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. They forget to sell the positives. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. We give them their ideal interview. PR FOR ANYONE.

Media 130

Media Nonprofit Pitching Television 130

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. The Rainmaking Podcast” shows how to get more business, better business, and all the business from clients. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? How do you stand out during and after job interviews? A follow-up blog post by PR 2.0 What are important tips to know when searching for a career in PR? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

The Proactive Report

MAY 4, 2015

500 and then random interviews with executive at companies on the list to get more in-depth data. They’re new, fast-moving small companies. Small Businesses Succeeding on Social Media. She’s been studying this for five years now and she shared the 2014 stats for Inc. What kind of companies are on the Inc.

Social Media 100

Social Media Company Media Study 100

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. You can do this by providing a topic during the interview to have them write. Pat Fredshaw.

Writing 66

Writing Interviews Creativity Small Business 66

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. So I want to invite you to head over to my blog at. Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Examples 130

Examples Pitching YouTube Video 130

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Remember that Celebrity Sells and it doesn’t have to be you directly related to the celebrity.

Pitching 130

Pitching Television Trends YouTube 130

ReimaginePR

OCTOBER 10, 2016

And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. Interviews – Host a conversation with an industry expert. SEO Benefits. Long lifespan.

Video 120

Video Strategy YouTube Marketing 120

Solo PR Pro

JULY 25, 2017

The best small business owners are constantly innovating. Before I started my blog (in the days of corporate brochure websites), I wrote a business column for the International Association of Business Communicators. Then I started my blog and started contributing regularly to a couple of other blogs.

Groups 46

Groups Small Business Blogging Resources 46

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Or, at the very least, are funny like this video from career blog Snagajob. But there are plenty of people writing, blogging and podcasting about how to learn. Or think about your customers’ stories; has your product helped a struggling small business owner? Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. Watch and start implementing, TODAY!

Publicity 130

Publicity YouTube Advertising Advertising 130

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Engineering 128

Engineering Writing Social Media Report 128

PR for Anyone

JUNE 30, 2022

I’ve been covering PR myths for weeks and if you missed the last myth on PR is only for Celebrities, check it out here: And if you want to watch the other, you can check out the videos on YouTube HERE or read the posts on my blog HERE You’ll see why PR doesn’t get you sales but what does, whether or not size matters, and why PR doesn’t (..)

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

AUGUST 25, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog.

Advertising 130

Advertising Advertising Publicity YouTube 130

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. ” Or, in the case of more difficult clients, “… in the last five minutes?”

Pitching 100

Pitching Real Estate Banking How To 100

Rock the Status Quo

FEBRUARY 17, 2016

Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe?

Engineering 100

Engineering Newspapers Google Banking 100

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Unfortunately, due to the nature of my client’s small business, and the expensive quality of the jewelry, it would have been a huge ask of the client to gift this particular item to the celebrity. Want more blogs like this? PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. While influencer marketing sounds easy on the surface – find someone with lots of fans and have them share your product/services in a campaign – it goes way, way beyond sharing updates and blog posts. What's the purpose of #InfluencerMarketing?

Marketing 65

Marketing Conference Advertising Advertising 65

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. Step inside other innovative PR teams: Read our interview with Andrew Jennings, the lead of Ketchum’s Agile team ‘Storyworks’ here. An inside track to their innovative approach.

Measurement 136

Measurement B2B Google Financial 136

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 64

Strategy How To SEO Engineering 64

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

APRIL 17, 2023

Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. How good must these PR activities be?

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. Still, although they were unable to take full advantage, it did launch their business. So, do your best, get the interviews done, and then let ’em go. It’s going to change their lives. That one story will turn it all around.

Publicity 49

Publicity Interviews Media Relations Company 49