Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Prohibition

DECEMBER 12, 2023

One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. Don’t neglect brand guidelines.

Guidelines 62

Guidelines B2C Tools Creativity 62

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Best Practices For PR Content. Set content marketing goals. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%.

Local 97

Local SEO Strategy How To 97

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

The Proactive Report

DECEMBER 14, 2014

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. Content Marketing Mastering Social Media' THE WAKE-UP CALL.

Guidelines 168

Guidelines Training Employee Social Media 168

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Content creation is merely experiencing the next wave of its evolution. Like a match to a flame, human writers breathe life into brand voices.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

JULY 31, 2019

For instance, Content Marketing Institute found that 90 percent of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message. Marketing has typically owned SEO inside organizations, but PR can play a significant role.

Marketing 68

Marketing SEO Guidelines eBook 68

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. In order to have an effective marketing strategy, businesses will need to focus on the following things: Business Preparedness. Focus on Content Marketing. Roadblocks in Cannabis Marketing.

Marketing 88

Marketing Government Guidelines Education 88

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. You can boost brand awareness, website traffic, leads, and sales. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter.

How To 91

How To Guidelines Writing Pitching 91

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can boost brand awareness, highlight your value, and draw in leads. Then, you can start getting press and boosting brand awareness. Read Their Guidelines. Create a List of News Outlets.

Guidelines 76

Guidelines SEO Social Media Engineering 76

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Stronger SEO.

Writing 105

Writing SEO Pitching Engineering 105

Beyond PR

AUGUST 3, 2016

And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Rock the Status Quo

NOVEMBER 25, 2015

I would like to inform you that I am interested in contributing blog content on your blog “ rockthestatusquo.com “ So, kindly let me know how should I proceed ahead for contribution. All of the tips require just seconds looking at my blog and overall website before sending the pitch. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Seth’s Blog. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? Brands like Warner Bros. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Use social media. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

Beyond PR

AUGUST 2, 2016

Your brand will lose your audience’s trust, and trust in your brand is everything. The news industry is incredibly competitive, and media outlets are rushing to publish market-moving news before anyone else. Be engaging, be clever, and really take the time to craft content that will motivate your reader. Not necessarily.

How To 40

How To Brand Branding Guidelines 40

PR Fuel

JANUARY 24, 2021

When done right, it gives good exposure to your brand and can lead to more potential revenue. Let’s delve deeper into the specific advantages that your brand will receive. It’s a way to communicate important news about your brand. Hiring a press release writer can help you identify your specific marketing goals.

SEO 65

SEO Writing Engineering Product Launch 65

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

Buzzstream

MAY 1, 2019

But beyond the fact that we’re visual beings, you’d be surprised just how many ways you can leverage video to enhance your marketing efforts. They get stuck in your audience’s head, leading to brand awareness. If you already have a blog post ranking on a specific search term, keep optimizing. The implication?

SEO 74

SEO Video Strategy YouTube 74

The Stalwart Blog

MAY 27, 2016

A script is especially useful when you’re incorporating any type of brand messaging, as it helps ensure that you’re adhering to any and all brand guidelines before the actual production is underway. Depending on the style of your video, a script may be necessary. Let’s face it, no one wants to watch an infomercial.

Video 84

Video Case Study Guidelines Film 84

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 111

Content Marketing Marketing Conference Blogging 111