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The Importance Of Authorship In Travel Brand Content

The Hoyt Organization

This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 52
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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. What is Guest Blogging? I’ll be blunt: they are never good.

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How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177
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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 109
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Utilising AI for Content Creation

Prohibition

One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. Don’t neglect brand guidelines.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94