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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. From creating a positive brand image to reinforcing your marketing messages, we’ve curated the eight ways PR can help your video marketing campaigns. Let’s start with the basics!

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Third, all ChatCPT answers are in quotes and are verbatim.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions.

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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. What are some typical public relations objectives?

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13 lessons I learned from 1,300+ coffee meet-ups over 13 years

Communications Conversations

In many ways, over the last 13 years, I’ve gotten paid to network. Here’s my math. That’s the equivalent of 108 days or more than 3 months! At least that’s the way I see it; and 2) I just enjoy it. At least that’s the way I see it; and 2) I just enjoy it. That sounds about right.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Businesses that appeal to wider audiences but also cater to specific niches need to learn how to use email effectively if they want to stay top of mind. Social Media.