Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Communications Conversations

DECEMBER 7, 2015

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. And let’s look at a recent example from a big brand we all know: Kohl’s.

Data 60

Data Social Media Media Big Data 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in.

Social Media 81

Social Media Media Google Tools 81

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar.

Brand 78

Brand Branding Marketing Data 78

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Adds Galant: “If you’re pitching a new brand of craft coffee – you can’t just pitch the story to a reporter who covers ‘beverages’ – you want the specificity of whether they have written about other craft coffee in the past.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. This is why social media monitoring training is so important.

Social Media 96

Social Media Privacy Media Training 96

Presspage

AUGUST 15, 2017

the importance of online reputation management. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. contributors.

Technology 115

Technology Big Data Video Data 115

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

PR Conversations

DECEMBER 19, 2014

The promise that ‘big data’ could automate organisational communications has proved a fallacy. Securing a reputation for content leadership. Content creation and curation need to step up a gear in 2015 as only the best will secure a reputation for content leadership and cut through the morass of online clutter.

Social Media 90

Social Media Trends Communications Crisis Management 90

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . WE Study finds brands must get more practical in addressing society’s problems. Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Are unethical and repressive entities entitled to PR counsel. Blue Check.

Ethics 73

Ethics Sports Employee Privacy 73

PR in High Definition

NOVEMBER 23, 2016

A scatter-gun or blanket approach to PR rarely works, unless you’re lucky enough to be one of the few mega-brands that can still hold a press conference and get every reporter to cover it. Many content marketing brands are keen to discuss personas, but without in-depth and intelligent research, these can simply represent stereotypes.

Big Data 63

Big Data Financial Data Fashion 63

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

The Resolution Blog

AUGUST 1, 2019

I used to be on the management team of a very democratic digital marketing agency where we would openly discuss the decision of working with brands with the whole agency before taking them on. In 2013 I had a meeting with a high-profile celebrity agent in the US about SEO-PR digital reputation. The strategy itself was so smart.

Ethics 120

Ethics Publicity Data SEO 120