PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 187

Leadership Storytelling Viral Banking 187

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. What if, instead of battling the competition, communicators work with them? Robert Oppenheimer in the movie, told the AP that “of course” he planned to see “Barbie.”

Brand 132

Brand Branding Film Insurance 132

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp.

Company 157

Company Nonprofit Apparel Local 157

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” .” Neville G. ” Neville G.

System 78

System Technology Banking Community 78

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Data-driven PR, powered by AI, is impacting the evolving face of communications. Other professions such as finance, banking, law and accountancy are upskilling en masse. Its members have presented at conferences around the world.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Arik particularly appreciates how in the wake of George Floyd’s death and the reckoning with systemic racism, both US Bank and Target masterfully used their blogs to talk about social justice and their contributions to rebuild and repair the community.

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

SEPTEMBER 15, 2020

Anna Lovely, vice president-global communications, Cargill. Katie Boylan – chief communications officer, Target. Susan Beatty, VP-external communications, US Bank. And, these four women are sure to pave the way for more inclusion and diversity across the creative industry in Minneapolis and St.

Agency 78

Agency Trends Social Media Local 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign.

Banking 310

Banking Creativity B2B Conference 310

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle. We did not bank on that sort of measurement opportunity but it happened. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

ImPRessions - Crenshaw Communications

MAY 11, 2020

An in-depth survey doesn’t have to break the bank, however. Use internal insights for leadership content. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well. The post Fresh Data: The PR Answer To No News appeared first on Crenshaw Communications.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then social media blurred the lines between paid and earned media, and “owned” or branded content expanded as companies plunged into executive blogging and invested in content to promote executive thought leadership. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Contently - Strategy

MARCH 11, 2024

With over a decade’s experience in the industry—including roles as Director of Marketing and Communications at EY and Global Head of Content at Marsh & McLennan—King has had a front-row seat to how content marketing for financial services has evolved. fixed income, equities, investment banking, etc. Here are her top insights.

Financial 52

Financial Content Marketing Marketing How To 52

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

JANUARY 17, 2024

A clear process and open lines of communication can make your content marketing and legal collaborations efficient and rewarding. Pro tip: Contently’s Style Guide and Blocklisted Words features make it easy to keep your creatives on the same page when it comes to evolving legal compliance feedback.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Industry thought leadership is a differentiator. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility. Sometimes we felt we inherited scraps from the marketing campaign – big scraps, to be sure, but that can limit creativity. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Simplify communication across the organization.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 8) Creativity over productivity. 2) Microtargeting augmented by social surround sound.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169