Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.

Software 93

Software Banking Technology Data 93

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. Offer them content that fills their needs.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Checklists. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. ” (PNC Bank does this every year!) Try to surround a client submission with other non-competing products or services. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Contently - Strategy

JANUARY 17, 2024

Legal professionals’ invaluable input not only safeguards the brand’s legal standing but also fosters a culture of accountability and trust, reassuring clients and stakeholders that the content they encounter is reliable and compliant.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. No surprises here every brand has a Facebook page and is on “the Twitter.” To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *. For example: 13 Statistics from an Inc.

Social Media 119

Social Media Study Blogging Company 119

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

SEPTEMBER 17, 2016

And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. A boutique agency provides access to creative senior talent that won’t break the bank. . It’s mutually beneficial.

Pitching 60

Pitching Infographics SEO Creativity 60

Waxing UnLyrical

APRIL 18, 2016

User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Secondly it’s becoming commoditised. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? ” The post-Vox explainer.

Media 111

Media Journalism Content Marketing Education 111

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

AUGUST 5, 2015

Bylined Bloggers Suggest You Have a Broad Bank of Talent. What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48