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Brands can’t bank on TikTok alone. Here’s why.

NewsWhip

In contrast to TikTok, Instagram is used to showcase their family, and a photo of their son sporting an unamused face saw lots of love from fans and has even reached actor Michael B Jordan. For more about influencers on social media apps, check out our blog about Instagram brand partnerships. Here’s why.

Banking 97
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Hockey Canada is our national governing body for all amateur leagues of the sport. 3) Sports is an Inherently Risky Bet . The question is not IF there will be a scandal that sport-connected brands need to react to, but rather WHEN. .

Brand 148
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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. I can have a good idea.

Sports 40
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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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BP, Russian billionaires, and TikTok influencers: Daily spotlights for the week of February 28th

NewsWhip

These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week. Microsoft’s own blog post received 2.1k Mar 4th: Brands can’t bank on TikTok alone.

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College Athletes Must Get in Condition for Commercialism

Mindful Marketing

without knowing the sport. A former NCAA athlete who now works in banking, believes that newly earned endorsement income can become a burden for college athletes who lack sufficient financial acumen and discipline. ” Subscribe to Mindful Matters blog. Beyond an appreciation of the discipline as a whole (e.g.,

Sports 110
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What PR and Hydroplane Racing Have in Common

Barokas

One of our clients, HomeStreet Bank , is a BIG fan of hydroplane racing. We’ve had the chance to ride along in this year’s competitive season and pick up some of the excitement and quirks of the sport along the way. If there’s one thing the sport of hydroplane racing has going for it, it’s the fans. Create a following.

Sports 68