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Brands can’t bank on TikTok alone. Here’s why.

NewsWhip

It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. . In contrast to TikTok, Instagram is used to showcase their family, and a photo of their son sporting an unamused face saw lots of love from fans and has even reached actor Michael B Jordan.

Banking 97
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Hockey Canada is our national governing body for all amateur leagues of the sport. Marketing professors Stefan Hock and Sascha Raithel from the University of Connecticut and Freie Universität Berlin analysed the binary response to endorsement scandals. .

Brand 148
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College Athletes Must Get in Condition for Commercialism

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. without knowing the sport.

Sports 110
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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform? Hobbies and interests.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Jordan has a true passion for communication and sports!

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. ” ​ Subscribe to Mindful Matters blog.

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Is It Right to Sell Others Short?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! However, at least one financial markets expert suggests that advantage is exaggerated.