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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Hockey Canada is our national governing body for all amateur leagues of the sport. Today’s consumers expect companies to take a stand. 3) Sports is an Inherently Risky Bet . Lloyd is the President and Narrative Lead of Curious Public.

Brand 148
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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Before entering higher education, he was a senior vice president of corporate strategy & development for Citizen’s Financial Group and a director of investment banking at Stifel Financial Corp. The scrutiny of consumers should be different for any financial services marketing than for other products.”

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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors.

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Higher Ed's Big Gamble on Sports Betting

Mindful Marketing

So why are some universities encouraging their own students to try sports betting? Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

Sports 98
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#HAROConnects With Chicago Tribune: Top 10 Pitching Tips

Cision

Gini Dietrich , founder and CEO of Arment Dietrich and author of PR and marketing blog Spin Sucks , moderated the conversation and later, guests enjoyed cocktails, snacks and networking on the Prudential Plaza rooftop overlooking Millennium Park. He also has worked in the paper’s news, sports and features departments as a writer and editor.

Pitching 120