ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. How to Use Your PR Coverage to Scale Your Startup.

Real Estate 52

Real Estate How To B2C Banking 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

How To 62

How To Analysis Comparison B2C 62

Cision

AUGUST 10, 2015

LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between. Training an employee to share content your marketing team has developed can be one of the best ways to generate new leads and increase SEO rankings.

Training 120

Training Employee Social Media Company 120

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Tools 71

Tools Marketing Enterprise Software 71

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer.

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

DECEMBER 14, 2022

Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs.

Strategy 70

Strategy SEO Analytics Content Marketing 70

Prohibition

NOVEMBER 7, 2023

And remember, AI is only as good as the information you provide it with… Moz.com – SEO Mastery Best for: Search Engine Optimisation (SEO) Moz is like a compass for the search engine world. What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Waxing UnLyrical

DECEMBER 16, 2010

Start measuring. Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. Start (open the friggin account, for heaven’s sake!). Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. And the measures of success cited were typically backlinks and organic search traffic. I lingered around the sites and looked for all the hallmarks CMI says makes a great content marketing program. Many of the goals centered around ranking on Google for certain keywords.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Prohibition

DECEMBER 13, 2022

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. For more interesting articles from us check out these posts: What online campaigns can teach us about measurement and ROI. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Similarly, B2C marketers report similar success.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. Simple SEO Tool Hacks for Digital Marketers ”. Moz.com – Defiantly geeky, occasionally obscure and often brilliant posts on SEO and link building. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Similarly, B2C marketers report similar success.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.”

Strategy 40

Strategy Case Study Community Creativity 40