Contently - Strategy

JULY 27, 2021

It will take a lot of on-page SEO, link building, and content promotion efforts.” In the B2C finserv report, the top 20 links brought in 2,614 shares. In B2C, there’s a serious need for content that can help people invest responsibility, given that crypto assets can be both lucrative and incredible volatile.

Brand 77

Brand Branding Banking B2C 77

Cision

OCTOBER 4, 2017

When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Seth Gilpin is a digital media and product marketing specialist at Cision where he consults and advises in the areas of message development, news distribution, content marketing, SEO, media monitoring and measurement.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

MARCH 2, 2023

LinkedIn are also listening to users, implementing native newsletter scheduling to support forward planning and also adding SEO titles for newsletters and articles. How can you make your assets more visual and appealing.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Interestingly, finserv publications targeting a B2C audience largely ignored news. Creating newsier content could be a big opportunity for B2C content teams searching for inspiration.

Financial 109

Financial Banking How To Marketing 109

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JANUARY 6, 2023

Boost SEO Performance with video marketing. Search engine optimization (SEO) is the practice of augmenting your website to rank higher on a search engine results page, such as Google or Yahoo, so your content and website is more visible to online users. Higher SEO ranking means more traffic to your site. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty.

Content Marketing 45

Content Marketing Trends Report B2C 45

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Content research & creation (15%). Buyer journey optimization (9%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

JUNE 19, 2019

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). Factors to keep in mind are consistency in your brand’s voice and optimizing your content for SEO while also appealing to your audience.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. Since working with them, our traffic to our website has increased at least 93% in the first 2 weeks without adding any improvements to SEO.” How to Use Your PR Coverage to Scale Your Startup. No matter what sort of business you just started, you need clients.

Real Estate 52

Real Estate How To B2C Banking 52

Cision

MAY 30, 2017

Because these tools tend to be reviews-focused, they are most appropriate for B2C companies with physical locations. But firstparty reviews (customer reviews located on your own website) are just as important, especially now that Google is using first-party review volume as an organic SEO ranking factor.

Software 328

Software Customer Service Google Small Business 328

Prohibition

FEBRUARY 13, 2020

Investing in SEO can be key to making sure your campaigns convert. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content. Ultimately it builds brand awareness which in turn is likely to lead to a greater number of conversions for your campaign.

Measurement 62

Measurement Marketing SEO B2C 62

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. According to Search Engine Journal, SEO leads have a 14.6 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Cision

AUGUST 10, 2015

LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between. Training an employee to share content your marketing team has developed can be one of the best ways to generate new leads and increase SEO rankings.

Training 120

Training Employee Social Media Company 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Retention will be as important as recruitment, and smart companies will double down on employee comms.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Content marketing and SEO go hand in hand. The higher the organic traffic for your web pages, the better is the SEO effectiveness of your content. This is another metric that measures your content’s SEO performance.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Communications Conversations

JUNE 14, 2018

I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc. At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space.

Communications 83

Communications Public Affairs B2C B2B 83

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” I truly believe he is one of the top SEO PR experts of our day, if not the toppermost of the poppermost, and I pinch myself that I actually know him. B2C communications.

Video 79

Video SEO Skype B2C 79

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 55

B2C Education B2B Interviews 55

Prohibition

JANUARY 31, 2023

At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create insight-driven campaigns that help to achieve a business goals and objectives. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. No clue what keywords you want to be found for?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JANUARY 26, 2016

We learned how to optimize the success of an ad campaign on a variety of social media platforms, how to better understand and analyze our clients’ SEO and how to run and interpret a comprehensive competitor report – just to name a few. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 3) It can offer a new perspective. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives.

Company 62

Company Software Crisis Management Agency 62

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR 20/20

OCTOBER 11, 2018

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Each listing links to a full profile of the vendor and solution.

Tools 71

Tools Marketing Enterprise Software 71

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. PR drives SEO. The strength of A-list media domains translate to very real SEO value. (I’m presuming the vast majority of coverage analyzed was positive.). It’s all interesting, if not definitive.

Study 234

Study SEO Course B2B 234

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Using optimised images for SEO by using descriptive file names and alt text where relevant, including your target keywords, will also help you to climb to the top of a search. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Beyond PR

MAY 30, 2017

Because these tools tend to be reviews-focused, they are most appropriate for B2C companies with physical locations. But firstparty reviews (customer reviews located on your own website) are just as important, especially now that Google is using first-party review volume as an organic SEO ranking factor.

Software 45

Software Customer Service Google Small Business 45

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Contently - Strategy

DECEMBER 14, 2022

Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Identify and Address Audience Needs with SEO Tools.

Strategy 70

Strategy SEO Analytics Content Marketing 70