Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received.

Crisis 62

Crisis Instagram Social Media Facebook 62

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. And for the most successful B2C marketers: 93 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Beyond PR

APRIL 28, 2017

Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 45

Storytelling Data B2C B2B 45

Flack's Revenge

JANUARY 10, 2019

If I‘m a B2C brand, I am still investing somewhat in Facebook. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. Neal: You can’t ignore Facebook, it is still the gorilla until something else comes along. As the old adage goes, trust, but verify.

How To 159

How To Facebook Social Media Advertising 159

PRSay

OCTOBER 12, 2016

Directly conversing with consumers through your owned channels and paid media, while still important, doesn’t result in the same level of engagement and trust as earned media does. Earned media is rated more effective compared to owned and paid media by 81 percent of senior marketers, according to a recent study conducted by Outsell.

Communications 60

Communications Trends Leadership B2C 60

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Interestingly, I initially started my college career with a focus in journalism, and later shifted to public relations/communications after a conversation with one of my advisors.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. You have three levers: how much a consumer pays, how often he or she buys and how much he or she buys. Consumers have become more cost conscious. PR, marketing, sales and journalism.

Technology 61

Technology Marketing Retail Interviews 61

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Influencer marketing is likely to get abused. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 23, 2018

Building off my previous reply far too many brands – of all shapes and sizes still operate under the ‘more is better’ mantra meaning they believe if they pump out enough crap (technical term) that we consumers will eventually buy something – even if it’s just to stop the incessant flow of crap in the first place.

Marketing 68

Marketing Content Marketing Sports B2C 68

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Another way to help the journalist you’re pitching is to spell out the “why.”

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

OCTOBER 16, 2018

I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c). Ready to be interviewed for the Off Script series? Contact us here

Marketing 55

Marketing Real Estate Analytics Interviews 55

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

Journalistics

MARCH 24, 2015

You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. For each audience subgroup, you must understand how they consume content. What content performs best?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. PR, marketing, sales and journalism. By his own assessment he “started out as a young, idealistic creative” with a degree in art history. The other part of the marketing infrastructure story is about metrics.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Click here to read the entire e-book.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88