B2C Consumer Interviews Journalism 
Cision
OCTOBER 4, 2017
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.
Prohibition
DECEMBER 22, 2021
They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received. The ‘Pingdemic’.
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Bianchi Biz Blog
NOVEMBER 9, 2020
It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model.
Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. If I‘m a B2C brand, I am still investing somewhat in Facebook. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. As the old adage goes, trust, but verify.
Prohibition
DECEMBER 22, 2021
They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received. The ‘Pingdemic’.
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.
Beyond PR
APRIL 28, 2017
In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. Data Mappings: Sentiment.
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