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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

The dark side of B2C: Why your customers deserve better data Jana Schubert, Associate Director, The Hoffman Agency The more a company depends on its end customers, the more it needs to invest in its own IT infrastructure. Employers should focus on the employee experience and create an inspiring work environment with space for self-expression.

B2C 73
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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Here are a few ways Instagram can help amplify storytelling for B2B organizations.

Instagram 333
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5W Launches New Digital Agency, HOW

5W PR

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88
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How to Use Multimedia For Better PR Campaigns

Cision

Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance.

How To 282
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Is Media Relations Dead?

Bianchi Biz Blog

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Top challenges facing journalism. The results present a stark contrast to the number of marketers that are using AI. How is it being used?

Survey 144
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3 Steps to Implement a Hub-and-Spoke Model

Cision

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. In most cases, your hub refers to your website.

B2C 120