Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. The importance of storytelling in PR . Watch out for the smiles! ?? pic.twitter.com/aC3sqZjWvI.

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. It’s not just about broadcasting messages or seeking media coverage; it’s about fostering meaningful relationships with the people who matter most to your brand, organisation, or cause.

B2C 62

B2C B2B Reputation Agency 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. Our expectation for B2C consumption is permeating our B2B buying behaviors. Who : Duane Forrester VP of Industry Insights, Yext. When : July 17 from 3:55 p.m. -

Storytelling 63

Storytelling B2B Content Marketing Data 63

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

MARCH 1, 2017

The question could be tied to a product or service, or it can focus on something cool about your brand history or culture. Another cool function – on Snapchat you can see who’s taking screenshots of your content, and brands can even ask posters to screenshot what they like from a series of snaps.

Video 120

Video B2B B2C Survey 120

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. When you think about it makes sense.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. And it’s not just B2C. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 190

Marketing Content Marketing Data Social Media 190

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Thought Leadership Content Example: Arpedio CEO Ulrik Monberg Introduces the Arpedio Platform 4.

Leadership 96

Leadership Video B2C Interviews 96

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Canva does an incredible job empowering everyone to be creative. Never before has there been such an array of DIY tools to do that.

Tools 125

Tools Analytics Software B2C 125