Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. We’re narrowly, but deeply, focused on a niche market. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Reporter for Automotive News.

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Agency Automotive Mobile B2B 134

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Smart companies are starting to do the same when procuring marketing services like PR.

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Agency Automotive Engineering Education 108

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

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Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

APRIL 14, 2022

Companies that value … and are willing to pay for … deep automotive market and media knowledge, and senior-level attention provided by experienced, automotive/mobility-focused PR professionals. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

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Automotive Mobile Agency B2B 99

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Stepping back from Company B, let’s look at what a new automotive customer is worth. Enter the PR Firm. What’s the value of a new customer?

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Agency Automotive Company Mobile 96

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

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Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

NOVEMBER 9, 2020

And as they do, many corporate PR departments are turning more of their attention, efforts and budget to the newer paid, shared and owned media components — paid social media promotion, influencer sponsorships, and owned media such as corporate social media accounts, newsletters, email campaigns and YouTube videos, for example.

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Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I am an avowed EV enthusiast and have been a member of the Sierra Club for decades. Talk about a dream job!

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Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. It’s no wonder marketing communications and PR professionals are frustrated. CES2022 PR Planning Forward: 5 Noteworthy Data Points. Author: Jim Bianchi.

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Automotive Media Report Print 77

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

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Brand Branding Automotive Retail 52

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Mitsubishi’s history of scandals suggested an unethical corporate culture. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. to $3.97) per share.

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Ethics Automotive Technology Conference 261

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform? Books and literature.

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Social Media How To Insurance Insurance 233

Solo PR Pro

NOVEMBER 24, 2020

Since starting up in 2003, I’ve aimed for a diverse client portfolio of nonprofits and mission based organizations, as well as automotive and technology companies. Michael Ares, Principle Owner, MDA Corporate Marketing, LLC. Diversification especially helped in 2020 since not every industry we serve paused when COVID-19 hit.

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Automotive Nonprofit Training Corporate 85

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I was lucky to be taught this two decades ago by a pioneer in the market. It is complex, yet simple.

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. And we’ll share them here. Good luck with your entry!

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Automotive Mobile Engineering YouTube 83

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? With marketing to adults, the line is blurry - and it should be. Source: Forbes ). The couple in the Levi’s TV spot?

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Film Marketing YouTube Advertising 48

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Not every client needs a full service, one-size-fits-all integrated marketing communications agency. Client budget size – What’s the typical PR budget for the agency’s clients?

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Agency Automotive Mobile Local 80

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

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Mobile Automotive Brand Branding 74

Bianchi Biz Blog

AUGUST 7, 2023

Sometimes the best marketing messages are the simplest, I suppose. I switched majors my senior year because I enjoyed working with the student newspaper, a role I landed because they ran an ad that said, “Do you want $25?” They paid $25 per article and, yes, I did want $25.

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Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

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Meeting Automotive Engineering Media 65

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

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Media Automotive Resources Product Launch 210

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

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Brand Branding Marketing Energy 53

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

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Big Data Crisis Communications Data Crisis 60

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. Marketers would be wise to continue keeping their messages germane and in tune with known customer interests.

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Data Telecommunications Infographics Automotive 68

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.

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Crisis Management Crisis Industry Automotive 40

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Print Marketing Real Estate Automotive 104

Mindful Marketing

FEBRUARY 6, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s news and there’s NEWS. per share on March 18, 2020, its stock price has tracked steadily upward to its current price of $54.25, making a market cap of $72.54

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Energy Automotive Engineering Company 87