Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Our annual show audit proves CES is where business gets done,” said Gary Shapiro.

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Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content. There’s no question that it could change the way we work.

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Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. I also cover the financing of startup companies in the auto industry and their adjacent sectors. Please keep in mind Automotive News’ readers pay for news they usually can’t get anywhere else. It’s a new ground for me.

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Bianchi Biz Blog

APRIL 24, 2023

But when you do the work correctly, it’s a lot more rewarding for your company. Clues in determining the value a PR agency brings There are a number of clues related to experience and expertise that indicate the total value that an agency can help create for its client.

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Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. It’s no secret that auto shows have changed with the times.

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Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

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Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. More than 200,000 global media hits, 20,000+ broadcast hits, with 86% positive coverage sentiment, and.

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Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Pitching me a story I have just written, pitching off-topic items, being helpful only when pitching and not helping when I come to you asking questions about your company or a client. Can you tell us what types of stories, trends or issues are on your radar now?

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Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Will your company come to the top of those searches?

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Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.

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Bianchi Biz Blog

JANUARY 22, 2024

Are you an automotive supplier that is achieving great things within your plant operations? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024.

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Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I was a reporter for Automotive News Canada in Toronto.

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Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. in person and 40.1K digitally).

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Bianchi Biz Blog

OCTOBER 19, 2023

While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. 7-12 if you include CES Media Days), in Las Vegas, will confirm that status. 7-12 if you include CES Media Days), in Las Vegas, will confirm that status.

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Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. She has also assisted clients on numerous PACE Award entries.

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Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

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Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

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Bianchi Biz Blog

MARCH 7, 2024

Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. The digital era has expanded media’s reach, with online and social media shaping opinions.

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Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Baker says that companies are in their own “jar” so to speak, so they can’t read the label.

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Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. Any pet peeves with PR people?

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Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. If you know anyone looking to build something new, send them my way!)

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Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

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Transportation Meeting Automotive Report 96

Bianchi Biz Blog

SEPTEMBER 1, 2022

This kind of input is actually part of the reason we created the “Meet the Media” blog series. Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists.

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Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

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Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. How long have you been in journalism and how did you get started? My career includes 14 years at The Associated Press ; 3 1/2 years at the Free Press in Detroit and four years at FreightWaves.

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Meeting Automotive Media Transportation 75

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. What are you waiting for? * * *. Author: Jaclyn Bussert.

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Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. To be successful in delivering results for your company or your clients consistently over the long term, you have to put in the work.

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Bianchi Biz Blog

FEBRUARY 12, 2024

If you’re representing a small or not very public-facing company, help me understand why regular people might want to know about what it’s doing. My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience. Any pet peeves with PR people? Nope, not really.

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Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

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Automotive Mobile Transportation Enterprise 109

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

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