Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

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Mobile Automotive Brand Branding 74

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

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Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. .

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B2B Company SMB Automotive 319

Bianchi Biz Blog

OCTOBER 19, 2023

While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. CES provides a ‘show-within-a-show’ for automotive and vehicle technology. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.

Automotive 88

Automotive Mobile Software Technology 88

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Not every client needs a full service, one-size-fits-all integrated marketing communications agency. Range of services – Is the agency full service or specialized?

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Agency Automotive Mobile Local 80

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market.

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Marketing Newspapers Print Local 107

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. In this next blog post in the series, Hanan Kamir of KAMIR describes the business and communications environment in Tel Aviv, Israel and offers advice on navigating his home market.

Print 105

Print Marketing Real Estate Automotive 105

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Therefore, there’s a large opportunity for solutions that can help brands meet changing shopper expectations for delivery in sectors from fashion to automotive. Emphasis on international expansion. Among the many hot topics among retail pros at NRF was the boom in international representation at the conference.

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Retail Automotive Conference Data 156

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 69

Report Automotive Financial Government 69

Presspage

APRIL 11, 2024

We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." It was the first solution of its kind: a digital newsroom that made it easier than ever for companies to communicate and interact with the press and other stakeholders. So, what’s next for Presspage? “At

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Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. Automotive Technology PR Specialists.

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Automotive Interviews Technology Mobile 91

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

Automotive 109

Automotive Mobile Transportation Enterprise 109

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

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Ethics Automotive Technology Conference 264

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. What story or stories are you most proud of?

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Meeting Report Automotive Media 75

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Decades before “integrated communications” was coined to describe a more comprehensive approach to organizational strategy, Burson and Marsteller called it “total communications,” and their offering changed the game.

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Leadership Automotive Employee Corporate 158

Cision

MAY 16, 2017

The device mesh is a growing set of end points — including mobile, wearable, home electronics, automotive, and environmental devices (like sensors in the IoT) — that people and businesses use to reach applications and information or interact with others. These coming trends have benefited my industry, and they can benefit yours, too: 1.

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Hotels Mobile Travel Technology 198

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

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Automotive Training Travel Meeting 70

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I met an independent developer who was working on an advanced automotive diesel in 1973. He and his wife have a delightful son who has a communications degree and works in sales.

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Meeting Automotive Engineering Media 65

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list.

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Crisis Management Crisis Industry Automotive 40

Shift Communications

NOVEMBER 16, 2016

Think retail, finance, manufacturing, automotive and so on. With or without a customer, consider using data to supplement the announcement, whether it’s from a commissioned survey or internal stats from beta testing. Bonus points if there’s a customer willing to speak to those pain points, or at least be quoted in the press release.

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B2B Media Automotive Pitching 60

The Hoffman Agency

MAY 25, 2017

Where other aerospace organisations would typically halt everything, investigate the issue, postpone the launch by a month or two, and distribute an official, carefully crafted press release, Musk let the world know with a series of tweets: And that’s the way Musk handles communications. With no agenda, no frills, no beating around the bush.

Brand 53

Brand Branding Marketing Energy 53

Presspage

AUGUST 24, 2023

Recently Jasper Koek , formerly PR and Content manager at Porsche Nederland , shared his approach and dilemmas when setting out to attract new audiences for Porsche Nederland during a knowledge session for communication and brand professionals organized by Presspage.

Storytelling 78

Storytelling Data YouTube Strategy 78

MaccaPR

OCTOBER 2, 2017

In fact, many bilingual, bicultural Millennial Latinos (I call them Billennials) are English-dominant and may prefer communication in English, even though they understand Spanish.”. Recently, a client consulted with me about promoting an event with a Hispanic theme, and they came up internally with a design that included images of.

Insurance 74

Insurance Insurance Interviews Marketing 74

Waxing UnLyrical

MAY 11, 2016

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. She’s taken a solopreneur practice to a national team of seven with international clients and double revenue year-over-year.

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Media Relations Media Measurement Conference 40