Article and Publicity - Public Relations Today

11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program

Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B

B2B How To Company Publicity

PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! The post PR Tips To Give Your Bylined Article A Point Of View appeared first on Crenshaw Communications. There’s a high volume of generic POV content out there, but it doesn’t need to be this way.

Construction

Construction Pitching Exercises B2B

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer

Consumer Publicity Media Analysis

9 tips for submitting bylined articles for publication

Axia PR

JANUARY 10, 2023

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. Here are the top nine things you need to know before submitting articles for publication.

Publicity

Publicity Writing Company Media

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity

Publicity Marketing Advertising Advertising

Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

JUNE 8, 2022

And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. The post Myths And Facts About Public Relations appeared first on Crenshaw Communications.

Publicity

Publicity Advertising Advertising Leadership

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer

Consumer Publicity Media Analysis

Public Relations Review

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. She pitched it to her editor who loved it too and they wrote an article about me.

Publicity

Publicity Television Local Pitching

Why Public Relations Is King During A Crisis

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This article originally appeared in Forbes. The post Why Public Relations Is King During A Crisis appeared first on Onclusive.

Crisis

Crisis Publicity Exercises Trends

The Risky Landscape of Public Statements: When Silence Isn’t Golden

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. He may be right, but it’s the precise lack of moral clarity around many that can make public discourse by influential leaders valuable. Many have sparked a severe backlash. Sure, just ask Bud Light.

Publicity

Publicity Corporate Employee Sports

Speed. Relevance. Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool

Agility PR Solutions

MARCH 26, 2024

Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool appeared first on Agility PR Solutions. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.

Analysis

Analysis Tools Media Publicity

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising

Advertising Advertising Publicity YouTube

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity

Publicity YouTube Advertising Advertising

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however.

Publicity

Publicity How To Agency Product Launch

How Public Relations Impacts Finance Companies

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company

Company Publicity Financial Crisis Communications

The Role Of Public Relations In Marketing

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. Originally seen on Forbes. Change the tone.

Publicity

Publicity Marketing Pitching Google

Public Relations Skills

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Do the same for Realtor Magazine or any other real estate publications and see what they are using for hooks. And read more articles at [link].

Real Estate

Real Estate Publicity Television Local

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. All publicity is good publicity or is it?

Tools

Tools Publicity SEO Measurement

Elevating customer experiences: How public relations and customer support align

Agility PR Solutions

JULY 27, 2023

To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies.

Publicity

Publicity Strategy Company Brand

How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement

Measurement How To Retail Analysis

Best of Last Year: Prowly Magazine’s Top 8 Most Read Articles of 2019

Prowly

DECEMBER 28, 2019

Like every year, the time has come to make a list of top 8 most read articles of the year. The post Best of Last Year: Prowly Magazine’s Top 8 Most Read Articles of 2019 appeared first on Prowly Magazine.

Publicity

Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

APRIL 17, 2024

This can include news articles, blogs, and videos. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public. We are a public relations agency that specializes in creating customized strategies for businesses to manage their online reputation effectively.

Google

Google Publicity Customer Service Web

Status report: artificial intelligence (AI) in public relations

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice, but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report

Report Publicity Training Policies

How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations

Axia PR

OCTOBER 18, 2022

Tune in to learn how you can pitch a byline article to a news outlet! Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.

How To

How To Pitching Publicity Writing

5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

DECEMBER 20, 2023

These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more. Glenn Gillen, APR, is a regional PR and communications manager for accredited online Western Governors University.

Publicity

Publicity Case Study Ethics Study

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. article] appeared first on Crenshaw Communications. But one highly undesirable outcome is “fake news.” The post Who Is Fighting Fake News?

Government

Government YouTube Wikipedia Google

11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program

PR Tips To Give Your Bylined Article A Point Of View

Trending Sources

How Earned Media Drives Consumer Behavior: Publication Authority

9 tips for submitting bylined articles for publication

How Public Relations Can Enhance AdTech Marketing

Myths And Facts About Public Relations

How Earned Media Drives Consumer Behavior: Publication Authority

Public Relations Review

Top publications and articles for January, according to journalists

Top publications and articles for March, according to journalists

Top publications and articles for June, according to journalists

Why Public Relations Is King During A Crisis

The Risky Landscape of Public Statements: When Silence Isn’t Golden

Top publications and articles for August, according to journalists

Speed. Relevance. Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool

Advertising vs Publicity

Why Publicity?

Top publications and articles for January, according to journalists

Top publications and articles for December, according to journalists

Top publications and articles for February, according to journalists

Top publications and articles for July, according to journalists

How To Set Expectations In Public Relations

Top publications and articles for December, according to journalists

Top publications and articles for October, according to journalists

Top publications and articles for April, according to journalists

Top publications and articles for November, according to journalists

How Public Relations Impacts Finance Companies

Top publications and articles for September, according to journalists

Top publications and articles for July, according to journalists

The Role Of Public Relations In Marketing

Public Relations Skills

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

Top publications and articles for May, according to journalists

Elevating customer experiences: How public relations and customer support align

How To Measure The “Hidden” Value Of PR Work: Contextual Value

Top publications and articles for November, according to journalists

Top publications and articles for December, according to journalists

Best of Last Year: Prowly Magazine’s Top 8 Most Read Articles of 2019

Public Relations Guide To Utilizing Google Alerts

Status report: artificial intelligence (AI) in public relations

How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations

5 Ways Accreditation in Public Relations Can Help With PR Awards

Top publications and articles for September, according to journalists

Who Is Fighting Fake News? [article]

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