Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Not almost all.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

MAY 22, 2018

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 111

Media Relations Media Survey Pitching 111

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive.

Journalism 344

Journalism Internal International Pitching 344

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I’m quite proud of my latest article series on heavy-duty EV charging station development. What story or stories are you most proud of?

Meeting 86

Meeting Media Pitching Newspapers 86

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Source: 2023 State of the Media Report by Cision.

B2B 106

B2B Survey Pitching Software 106

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 128

Twitter Survey Journalism Social Media 128

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

Meeting 102

Meeting Media Journalism Interviews 102

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Non-pitches. Weekly newsletter updates.

Pitching 139

Pitching Report Writing Energy 139

PRSay

MAY 23, 2018

The vast audience consists of anyone and everyone, rather than a specific target, and overall readership numbers don’t necessarily indicate the number of people who will read your particular article. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Embrace the niche appeal of podcasts.

Media Relations 136

Media Relations Publicity Media Blogging 136

Sword and the Script

JULY 26, 2022

For any non-marketers out there, paid media is when you pay to place an article with a particular website. Take a look at this piece of paid media from Webex that appeared recently in Forbes. No matter how good the article is, that fact will affect the reader’s perception of the content. How do you earn media?

Media 169

Media Pitching Agency Guidelines 169

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Can we have the questions in advance?”. Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Ishmael's Corner

JULY 10, 2019

What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of.more.

Pitching 103

Pitching Storytelling Corporate Communications 103

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. They often break news before anyone else. Dark Reading.

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Data Journalism. Relationship building takes time. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . You need to plan ahead, keep the dollars aside and carefully research the most credible media partner.

Advertising 334

Advertising Advertising B2B SEO 334

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I think it’s these elements that make the most impact to the reader.

Meeting 104

Meeting Media Travel Journalism 104

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

FEBRUARY 6, 2023

How long have you been in journalism and how did you get started? I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point. It has to be news.

Automotive 75

Automotive Technology Meeting Transportation 75

Bianchi Biz Blog

OCTOBER 9, 2023

How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. What advice do you have for PR people that want to pitch you? Know your audience. Any pet peeves with PR people? area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. Contact us here.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the story publishes?

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. What advice do you have for PR people that want to pitch you? Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Report Automotive Media 83

Critical Mention

MAY 12, 2021

Tired of constantly being blocked from tracking or reading mentions from top articles because you’ve reached your free limit for the day? In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. Share Tweet Share.

Radio 174

Radio Sports Journalism Analytics 174

Bianchi Biz Blog

APRIL 17, 2023

They expect our articles to dive deep into the technical details and the development process. How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

MAY 16, 2022

But if I have to pick one, I think it would be the articles I have written about the U.S. My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue.

Meeting 74

Meeting Media Engineering Journalism 74

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 88

Agency Energy Crisis Management Industry 88