Flack's Revenge

AUGUST 11, 2014

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). That is the perception, but is it true?

Media Training 168

Media Training Training Media Interviews 168

Polaris

DECEMBER 8, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Use media to land more media.

Tools 130

Tools How To Publicity Interviews 130

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The negative media story. . Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. Always be prepared for your media interview.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! One of them was today, and actually she had seven interviews across the country.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 8, 2022

I was quoted in this article.”. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. And I cannot wait to see you in the media.

Media 130

Media YouTube Video Interviews 130

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Create a content plan. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short.

Trade Shows 120

Trade Shows Interviews B2C Training 120

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) If you saw a segment they did you liked or an article you read, mention that in your email. I have interviewed so many journalists.

Pitching 130

Pitching Television Media Interviews 130

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? It’s important to put out regular content, to be featured in the media. Have you authored any articles, papers or books? Social Media and Influence. Does your social media reflect who you are and what you do?

Industry 130

Industry Social Media Google Training 130

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. This is the power of media. The article. .” Someone else is using you as an industry expert so you’ve earned that citation.

Advertising 130

Advertising Advertising Publicity YouTube 130

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Deirdre Breakenridge

MARCH 25, 2015

But, if you can send a pitch that shows you understand my community and you’re willing to work with me on different ways to develop an article angle or the line of questioning for a podcast interview, then you will most likely land the coverage for your company or client. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

PR for Anyone

AUGUST 4, 2022

Which one is going to make you go try Joe’s pizza, the ad with them telling you how great that it is or the article? And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza. You get it.

Publicity 130

Publicity YouTube Advertising Advertising 130

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

APRIL 28, 2016

An article by Rory Cellan-Jones on the BBC claimed that the team which negotiated the deal were shocked, having told Mr Wagner not to make a big deal out of it. Your PR team is there to ensure you get all the information you need to deliver a great media response or interview. ” The rest as they say, is ancient history.

Media 54

Media Media Training Training Interviews 54

Polaris

APRIL 28, 2015

They are the foundation for not only your news release, but for spokesperson interviews as well. When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. Step #3: Agree on a Format for Changes.

How To 100

How To Marketing Writing Training 100

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials.

Training 159

Training Pitching Writing Video 159

PRSay

MAY 23, 2022

In total, we analyzed more than 54 million tweets, a quarter of a million news articles and 86,000 broadcast segments during the trial alone. Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors.

Ethics 131

Ethics Public Affairs Television Social Media 131

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). The Amateur Music Network has named me its new Curator, a volunteer position that allows me to interview all the great stars from symphony, opera, jazz and Broadway.

Agency 105

Agency Travel SEO Nonprofit 105

wiredPRworks

OCTOBER 19, 2015

Marketing and public relations for the world's largest organ and bone marrow transplant reinsurer, PR and fundraising for Community Nursing Service West, newsletters for a physician's group, a report on why social media - why now for an industry leader, articles for Nursing Spectrum magazine, sales training for Parke-Davis, social media training for (..)

Healthcare 53

Healthcare Marketing Conference Training 53

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. There are times when, what you think will be a small piece will turn into a major article or TV segment. So, do your best, get the interviews done, and then let ’em go. It’s going to change their lives. Be prepared.

Publicity 49

Publicity Interviews Media Relations Company 49

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” It might be an email list you can share an article with. Do some research.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

Marketwired

FEBRUARY 16, 2016

Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Bad Pitch Blog

JUNE 9, 2010

Anon : Any advice on what to tell [the client] when they come to you with the article and say "well, why weren''t we in this?" FYI: my client was training with him and was also interviewed. A two page article ran without a word about my client. Was the client interviewed at the beginning of the process?

Case Study 52

Case Study Construction Interviews Training 52

MaccaPR

MAY 23, 2016

When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. Follow them on Twitter, read past articles, or introduce yourself via email. Express a Genuine Interest – Get to know reporters before they need you. Their advice to conference attendees?

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

OCTOBER 17, 2014

From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. We really enjoyed “5 ways sports teams can leverage social media influencers” and his opinions on social media training for footballers.

Blogging 77

Blogging YouTube Writing Fashion 77