Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Create a content plan. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. Follow up .

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Yet for some calls we’ve created an agenda section that includes a couple of relevant articles from the week. Status calls can offer a way to showcase new ways of enhancing media relations activities. Showcase your offerings. It’s not a time to oversell or be pushy, but a way to flag the value of integrated offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Yet for some calls we’ve created an agenda section that includes a couple of relevant articles from the week. Status calls can offer a way to showcase new ways of enhancing media relations activities. Showcase your offerings. It’s not a time to oversell or be pushy, but a way to flag the value of integrated offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. This is the power of media. The article. .” Someone else is using you as an industry expert so you’ve earned that citation.

Advertising 130

Advertising Advertising Publicity YouTube 130

Polaris

DECEMBER 8, 2014

Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. One headline proclaimed: “ Bill Cosby’s Silence on Rape Allegations Makes Huge Media Noise.” Media Training'

Interviews 133

Interviews Media Training Media Training 133

Cision

AUGUST 10, 2015

A guy I know posted this article about…. Follow these “10 Tips to Activate Employees on Social Media”! Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends. Training employees on social selling is incredibly important.

Training 120

Training Employee Social Media Company 120

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” So what does this mean for your crisis preparedness?

Crisis 100

Crisis Crisis Management How To Leadership 100

Doctor Spin

MARCH 23, 2023

Having consulted numerous organisations of varying shapes and sizes, I suggest the numbers for media training potential corresponds with the numbers for potential leadership; about 10% have natural talents for becoming a great spokesperson or a thought leader for the organisation. Another 20% can get there with guidance and training.

Leadership 52

Leadership Training Employee Media Training 52

PR for Anyone

AUGUST 4, 2022

Which one is going to make you go try Joe’s pizza, the ad with them telling you how great that it is or the article? And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza. You get it.

Publicity 130

Publicity YouTube Advertising Advertising 130

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. Media train and test new spokespersons. Related Articles: Tips for Healthcare Communications in a COVID World , O’Dwyer’s. Photo courtesy of Pixabay. By Brianne Miller, LCI. That was true in 500 B.C., Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

Ishmael's Corner

OCTOBER 19, 2014

If you think the media training helped Brad, think again.”. Client Phrase. “Is the article available in the hardcopy?”. “Carl Icahn just tweeted about our company.”. Client Phrase. Brad finds staying on message can be a challenge.”. Decrypted. “If Our senior execs still perceive online coverage as a fleeting fad.”.

Agency 143

Agency Media Training Conference Training 143

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Presumably your client has already penned articles or given speeches, making access to good information a natural move. Nothing in public relations is quite as rewarding as securing an important interview for a client.

Interviews 206

Interviews Media Advertising Advertising 206

Deirdre Breakenridge

MARCH 25, 2015

But, if you can send a pitch that shows you understand my community and you’re willing to work with me on different ways to develop an article angle or the line of questioning for a podcast interview, then you will most likely land the coverage for your company or client. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

Not only would a father be very motivated to discuss how to keep young women safe, but as the slightly less-expected choice, fathers are very appealing to media. It helped that we had a prominent security expert on our team, and with a little training, he is proving to be a media asset. The genuine article.

Trade Shows 120

Trade Shows Interviews B2C Training 120

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. There’s an age-old adage — hope for the best, expect the worst.

Social Media 120

Social Media Media Reputation Training 120

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? It’s important to put out regular content, to be featured in the media. Have you authored any articles, papers or books? Social Media and Influence. Does your social media reflect who you are and what you do?

Industry 130

Industry Social Media Google Training 130

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. This is their job. They get paid to do a good job.

Television 221

Television Pitching Interviews Radio 221

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders. What used to happen in controlled environments, has often become open and accessible to everyone.

Marketing 168

Marketing Employee Content Marketing Training 168

PR in High Definition

APRIL 28, 2016

An article by Rory Cellan-Jones on the BBC claimed that the team which negotiated the deal were shocked, having told Mr Wagner not to make a big deal out of it. Your PR team is there to ensure you get all the information you need to deliver a great media response or interview. ” The rest as they say, is ancient history.

Media 54

Media Media Training Training Interviews 54

PRSay

MAY 23, 2022

In total, we analyzed more than 54 million tweets, a quarter of a million news articles and 86,000 broadcast segments during the trial alone. Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors.

Ethics 143

Ethics Public Affairs Television Social Media 143

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Media training is also one of the forgotten aspects of working with a great PR team.

Brand 52

Brand Branding Publicity Training 52

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

PR for Anyone

SEPTEMBER 8, 2022

I was quoted in this article.”. And most importantly, you want to use it so that you can send it out to potential clients and customers. It’s a great way for you to stay in front of them. Hey, John. I thought you might be interested. Hey, Sharon. This is all about your industry.”. And it’s just keeping you front of mind.

Media 130

Media YouTube Video Interviews 130

Polaris

APRIL 28, 2015

When your spokesperson gives a 20-minute interview, and provides the media with 100 sentences, only a handful of those sentences actually make it into the finished article. As the journalist writes their article, there’s an editing process. If you don’t, you won’t communicate the points important to your brand.

How To 100

How To Marketing Writing Training 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 76

SEO Engineering Google Content Marketing 76