article thumbnail

How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Family and parenting. Life stages.

article thumbnail

How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 70
article thumbnail

Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. ” Consumer awareness increases.