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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80
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Gen Z Students Teach Their Professor About Thrifting

Mindful Marketing

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. Sure, used denim may be what consumers want and what the environment needs, but can the company make money in the clothing aftermarket? Old denim has never looked better.” If not, the program has little potential.

Fashion 76
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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

People mistake ethical decision-making for deciding what’s right and what’s wrong. Most ethical crises are (difficult) moral dilemmas,” said Roger Fine, the retired J&J General Counsel. Today’s consumers have different experiences and expectations. Simple, right? And it’s important to recognize that fact.

Corporate 213