PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. As you’ll see below, we’ve broken down audit questions by each of these categories. Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Newsfile

FEBRUARY 27, 2024

News) Comtex Moody’s Analytics Newstex Postmedia Top 17 Media Outlets for Your Press Releases Let’s dive into the crux of the matter: the top 15 media outlets that can turbocharge your press release distribution efforts. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. And exposure to eager PR students helps fill the new hire or intern pipeline. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. Is it time for that web analytics session? Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Image: Heather Phillips via Flickr, CC 2.0 It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Comment: Onclusive started out as a high-end pure-play media monitoring tool, but the recent mergers put it in the all-in-one category.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Critical Mention sums up its product enhancements in 2021, such as Google Analytics integration. Muck Rack said it was named a “best place to work” by Built In for the remote work category.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

JULY 23, 2019

My team has purview over our website, paid advertising, marketing automation, social media, mobile and analytics. How do we best serve our internal clients (consultants and business development) in a way that is sustainable but also maximizes impact. We set up scoring categories that align with our various service offerings.

Marketing 67

Marketing System Groups Analytics 67

Sword and the Script

OCTOBER 31, 2017

Analytics are an important part of a content marketing program. But analytics are also like looking in the rear-view mirror, so you should continuously test hunches. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Internal links. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. If you have an important event or campaign that is launching, sign up the week before and use it to monitor/measure that campaign. 15 I need international monitoring and measurement. Tak e advantage of trial offers.

Measurement 52

Measurement Communications Survey System 52

Journalistics

MARCH 24, 2015

If your audience consists of heavy users of visual social platforms like Pinterest, Instagram, Vine or Snapchat, you’ll need to have a different approach than audiences that required downloadable PDF guides and how-tos or want to participate in webinars or offline events. Vine, Snapchat and Meerkat fall into this category.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Objects are type or category of information—contacts, companies, deals, and tickets.

How To 97

How To Knowledge Base Survey Technology 97

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Seth Duncan is Director of Research and Development at Beyond Analytics. Get Shareaholic test Filed under Guest Posts , MeasurePR , Measurement , Public Relations | Tags: analytics , automated media measurement , seth duncan | Comments (10) Site settings comment help?

Measurement 80

Measurement Publicity Analysis Tools 80

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Stuart is an international PR adviser, speaker, trainer, and blogger. Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. You can organize conversations, invite certain people to certain channels (like a channel for volunteers, one for the board, one for everyone working on a certain event) and even search conversations. Sort lists by categories and even invite people for shared to-dos.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52