Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. They’re now realizing that project management tools may be the answer and are curious about general features and benefits.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 2) Marketing analytics enable better efficiency. “In 3) Brands blur the lines between company and friend. Christine Moorman | Duke University.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. April: Think About Holidays. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Analytics 62

Deirdre Breakenridge

MARCH 23, 2016

Begin by evaluating how much your executive knows about content. A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or C-suite executive without knowing how much they know about content in general? Think about it in the context of where the industry is today.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

DECEMBER 18, 2014

What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. Brands often have baseline style guides, but style guides aren’t enough. Systems you may be asked about: display ad servers, graphics, and organic social media data. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. We know it’s all about the data. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Analytics 147

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. Prowly offers a media list of about 1 million contacts. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. Prowly offers a media list of about 1 million contacts. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Avoid writing too much about numerous things. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year. The top complaints B2B marekting and sales have about each other. 13% say not following brand guidelines. 13% say not following brand guidelines. One question stood out.

B2B 124

B2B Marketing Survey Software 124

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? But what about the Emotional Quotient (EQ) side of the house?

Infographics 266

Infographics Communications Leadership Social Media 266

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Bitcoin Cash briefly spiked about 5%.”. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

If you’re a cybersecurity firm, a 1000-person survey conducted after a public security breach may show behavior change, persistent sloppy password habits or new attitudes about smart home devices. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. They plan for posts for predictable “red-letter dates,” holidays and other seasonal periods and also leave room to blog about topical news when the need arises.

Blogging 136

Blogging Writing Engineering Analytics 136

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

JULY 21, 2018

1) Creative and analytics as whole-brained partners. I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. Combining the power of human ingenuity and the insights gleaned from data analytics is a good start. Is Creativity a Skill or Talent?

Creativity 64

Creativity Marketing Analytics Measurement 64

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. That centrality is crucial for organizations to keep their brands top of mind. From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Media relations is all about earned media.

Google 113

Google Guidelines Web B2C 113

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #2: Learn More About Color.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Cision

APRIL 27, 2015

Although brands of all shapes and sizes are churning out 140 characters into the Twitterverse, going through the motions won’t help you stand out in the crowded marketplace, let alone reach your goals. Brands aren’t competing against their competitors on social,” Krista says. They’re competing against what people care about.”.

Social Media 120

Social Media Pinterest Media Infographics 120

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

JULY 9, 2020

I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. For so long, marketers have relied on instinct over ROI, but that’s about to change. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach.

Google 90

Google SEO Trends Content Marketing 90

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Until next time!

Advertising 84

Advertising Advertising Privacy Analytics 84

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. of marketers are more optimistic about the economy than they were in 2009. and latter will drop by about 1%. by Frank Strong. Economy Smiles at Marketing.

Mobile 60

Mobile Study Marketing Survey 60