10 best social media analytics tools + 10 tips on using them


The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started Social media is full of valuable business and marketing insights.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

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Analytics make TikTok more attractive to marketers

PR Daily

The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. That’s likely at least partly because TikTok has lacked analytics—until now. TikTok recently launched its Pro Accounts that it says offers “new insights to avid creators,” those prolific users (brands and influencers) who want to see in-depth data about how their videos perform on the app. To view the analytics, the first step is to set up a Pro Account.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”


The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact. Brands are not built on what companies say about themselves, they are built on what others say about those companies.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. The platform includes a number of useful tools, including Google Data Studio, which makes it simple to build dashboards and reports based on Google Analytics, Search Console or Ads information.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. The post A Traditional PR Pro Take on Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Technology analytics

5 outstanding Instagram analytics tools

PR Daily

Enabling friends and family to share photos of their latest vacation, helping celebrities give the public an inside look at their lives behind the scenes, and letting brand managers share photos to boost marketing campaigns, Instagram has resonated with the global social media population. Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1.

The 5 best Instagram analytics tools in 2020

Agility PR Solutions

Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse of performance on Instagram. Getting a grip on Instagram analytics, however, can […]. The post The 5 best Instagram analytics tools in 2020 appeared first on Agility PR Solutions. It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses.

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company?

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition. There’s global brand recognition, when a hospital seeks to be the best in category. Analytics Marketing Marketing Technology Metrics Strategy

Bitly offers marketers more analytics

PR Daily

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ]. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. The service claims 800 million links are shortened every month, generating 10 billion clicks.

Making the most of LinkedIn Analytics for your brand

PR Daily

I previously walked through Twitter''s analytics platform , and today I''d like to take a similar dive into LinkedIn''s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let''s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy. This is the first section you''ll see in your analytics dashboard.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. The just released guide helps brands get the most out of social media measurement. ” Social Media Analytics Clutter. Without a working knowledge of social media analytics, it’s difficult to get a clear idea of brand awareness online reputation, the success or failure of your digital marketing and social media initiatives.

University boosts engagement with email analytics

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. A new system of analytics. PoliteMail provided a system with clear analytics across the spectrum. The post University boosts engagement with email analytics appeared first on PR Daily. Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.

Google Analytics - An introduction for PR teams


It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Increased trust in your brand. Increased desire to purchase or at least consideration of your brand. SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™. The Road to Google Analytics Certified Partner. Analytics Marketing Marketing Technology Metrics

Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Need help with data and analytics? 3 minute read.

Twitter entices brand managers with tweetstorm and analytics features

PR Daily

Move over, 280 characters: Some Twitter users are about to become a lot more verbose. Though some users have already been tweeting out “threads” or “tweetstorms”—which are a series of tweets that go together in one continuous message—Twitter has now officially offered a tool to encourage more users to copy the behavior. The feature, which Twitter announced on Tuesday, enables you to type out several tweets and publish them all at once.

Instagram rolls out brand profiles, analytics and promotion tools

PR Daily

Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Brand managers might like the added features, but recall that Facebook once took a similar approach. It’s official: Social media marketers can get more from Instagram.

PR metrics and analytics: 10 trends to watch in 2019

PR Daily

More PR pros will apply web analytics to track conversions. For an ecommerce brand, referral and conversion tracking is easy; you can track someone right from a PR placement to a sale, showing how many revenue dollars a PR campaign brought in,” says Michelle Stansbury at Little Penguin PR. Social media measurement tools can identify ideal influencers for brands, what content they share, how widely their content spreads online, and how they improve public sentiment toward the brand.

Are Social Analytics Right For You?


However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Business analytics help make companies more competitive because they are able to identify important information about clients, processes and strategies that are working much more rapidly. Utilizing social media-based analytics can help quickly identify which strategies are working and which can save money in the long run.

26 free social media analytics tools

PR Daily

19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. The analytics on the free plan show you basic account metrics (boards, pins, followers, etc.), Paid users have more comprehensive analytics, including data on the best day and time to post and the best-performing colors.

19 free social media analytics tools

PR Daily

Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. The analytics on the free plan show you new followers, new repins and new "likes," and paid users can receive pin alerts when content from your website gets pinned. From the main analytics dashboard, you can click to receive (via email) a summary snapshot of your main stats.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. What’s the Future of Predictive Analytics for PR?

Snapchat analytics, 'Discover' changes for marketers

PR Daily

A company in Denmark is aiming to solve marketers’ biggest problem with Snapchat: the app’s lack of analytics. Snaplytics says it offers “the only software-as-a-service analytics [exclusively] for Snapchat.” The company claims its product will provide automated analytics and metrics for every disappearing photo and video you post to your branded channel. RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog.

What Analytics Mean for PR & Media Relations


Brands wanted to be on Facebook and Twitter to engage current customers and gain new prospects. Now, the whole model of social media interaction has changed: it’s absolutely necessary to have brands on social media. It’s necessary to have strong PR programs in order to create awareness for brands and engage with prospects, buyers and stakeholders. I think something that is going to become much more important is analytics, and even more than analytics are insights.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to.

Instagram Announces ‘Stories’ Ads, Business Analytics


Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Soon, brand managers will be able to reach those users with full-screen ads. Instagram seems confident that the feature will help marketers and PR pros put brands in front of consumers—and cement the company’s place ahead of competitor Snapchat. Thought Leadership ads analytics Business Instagram Stories

Instagram overhauls analytics and business profiles

PR Daily

It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. Later.com reports that the app’s new detailed analytics will provide specific information for businesses and marketers about their posts, followers and “likes.”. Here’s a sample profile: Improved analytics. Instagram is dubbing its analytics tool “Insights.”

Instagram announces ‘Stories’ ads, business analytics

PR Daily

Brand managers looking to reach consumers online—especially illusive younger crowds—are turning to apps such as Instagram. Soon, brand managers will be able to reach those users with full-screenads. Instagram seems confident that the feature will help marketers and PR pros put brands in front of consumers—and cement the company’s place ahead of competitor Snapchat.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

You’ve Got Website Analytics. Now What?


Here’s how website analytics can help PR professionals amplify the story of your brand

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand.

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Using Analytics to Improve Digital Marketing Strategy


Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does a brand leverage this data to its advantage? The answer will be different for each brand, but the general best practices for marketing analytics should still be followed. Determining Which Analytics Matter Most. Using Analytics to Strategize for the Future.

BMW vs. Audi: A brand race [social listening analysis]


We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Provide Instant Analytics to Your Audiences.

Diversity training for brands is no longer a “nice to have,” it’s crucial


7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to articles about the brands spiked in the millions for some designers, as accusations of racism flew around on Twitter. Brands Brand Analytics monitoring social PR Analytics social media statistics

Combining Public Relations and Analytics for a Holistic View of Your Brand


Erik Huddleston dives into the differences between paid, owned, and shared, media and how TrendKite can help customers gain a holistic understanding of brand image combining PR and analytics

2 Keys to Successful Influencer Marketing: Analytics and Trust


Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. Brands considering utilizing influencer marketing need to “understand from the outset what their goals are,” Rebekah says, noting that goals help brands identify the best influencer with whom to build a relationship. Brands need to match that with their vision and their goal. Brands need to match that with their vision and their goal.

Connection-starved consumers will reward brands that share values

Agility PR Solutions

New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this new era. Public Relations branding