Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. Telling a lie can result in a loss of credibility that could forever mar your brand or organization’s standing.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Reputation Us

DECEMBER 23, 2014

At LT Public Relations, we are firm believers that good PR doesn’t just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […].

Crisis Management 129

Crisis Management Crisis Communications Reputation Crisis 129

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 24, 2015

Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Don’t risk your reputation.

Social Media 120

Social Media Communications Crisis Communications Crisis 120

5W PR

JUNE 22, 2020

Nevertheless, if the people in the leadership positions are sharp, they would have already been working with a PR crisis communication team and have legal advisors on-board – all the people that are needed to provide support to the company during a tumultuous time. Tips for Post-PR Crisis Management. ?

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Axia PR

MAY 25, 2021

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood. Guest: Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community.

Analysis 62

Analysis Survey Brand Branding 62

Flack's Revenge

AUGUST 14, 2019

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. This post is by David H. Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

5W PR

MAY 26, 2022

Whether it’s in terms of a startup or a well-established brand in the cannabis industry, the best way for anyone to stand out from the crowd and reach the target audience is with the right public relations strategies. Brand Establishment. Crisis Navigation.

Strategy 88

Strategy Publicity Crisis Analysis 88

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I moved from that role into a completely different role at the university – the Executive Director of University Planning and Analysis, which is a long title for essentially a chief data officer.

Ethics 80

Ethics Data Crisis Apparel 80

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Industry and competitor analysis are also benefits of following trends. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. This quote could not be any more true for crisis planning. How do you define crisis management? What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JULY 19, 2017

is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Guest post by David H Lasker.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience.

Strategy 59

Strategy Company Communications Construction 59

Karwoski & Courage

NOVEMBER 10, 2017

Here's everything you need to know and 10 things for your company or brand to consider. The great Twitter 280 Characters debate of 2017 has begun. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Twitter 73

Twitter Company Brand Branding 73

Cision

MAY 11, 2016

The brand apologizes, keeps everyone informed and replies to every single message that comes its way. On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. Is your brand prepared? Issues like this happen.

Crisis Management 120

Crisis Management Crisis Crisis Communications System 120

Katie Paine's Measurement Blog

MAY 23, 2023

Fullintel provided extensive qualitative and quantitative analysis of the media coverage of Qatar and FIFA during the recent World Cup. Says Dwyer, “This custom human analysis shows how we dive in and answer questions with data to uncover insights and guide decisions.” How good was all that coverage? The cost per major media story?

Tourism 52

Tourism Analysis Measurement Google 52

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225