Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. As a result, they buy more pizza and are happier about the experience.

Brand 223

Brand Branding Pitching Conference 223

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal.

Technology 136

Technology Study Communications Survey 136

Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. “We Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 159

Media Relations Media Print Software 159

Contently - Strategy

APRIL 1, 2024

Search engines now focus their attention on what your target customer has craved all along: deep expertise, genuine value, relevant answers, and a meaningful connection. Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs.

SEO 52

SEO Engineering Writing How To 52

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels.

Reputation 88

Reputation Financial Training Enterprise 88

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! By Chris Syme. Just be ready to deal with that.

Social Media 239

Social Media Crisis Training Media 239

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Now, some of that uncertainty could be chalked up to the fact that Stories are still relatively new, but I still uneasy about the fact that 1 in 3 marketers can’t ascertain whether Stories is working or not.

Report 76

Report Analysis Video Instagram 76

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. You may want to conduct a survey among executives, staff and customers to understand their current comfort levels.

Reputation 78

Reputation Financial Training Enterprise 78

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I want marketers to think more creatively and broadly about what to measure. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. So, what content themes are your competitors investing in? Foster a culture of openness.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs.

How To 52

How To SEO Content Marketing Engineering 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

JULY 15, 2015

Here are six truths about PR that remain constant over the years: The Need To Read. Every brand must have a crisis communications plan. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Flack's Revenge

DECEMBER 7, 2020

A Google search surfaced the term in a 1993 BYTE magazine article about CD-ROMs (boy was that a great publication, back when magazines were real, glossy and thick as an encyclopedia). Those are some of the earliest mentions in media that I found; perhaps it is telling that both were about CD-ROMs. Not necessarily. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. We heard that old cliché about getting a seat at the table and having the ear of the CEO. So, that’s an area of strategic value that I think communicators can think about.

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Measurement. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. sentiment analysis. NASDAQ: INOD ). media type breakdown.

Tools 83

Tools Comparison Media System 83

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. At the end of it, actually; in the analysis part.

Technology 120

Technology Analysis Data Tools 120

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. The media and potential customers often overlook small businesses without a well-known brand. By creating a positive image in the eyes of the public, small businesses can attract more customers and generate more leads.

Small Business 52

Small Business Strategy eBook Reputation 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Read more about what’s possible with HubSpot (and PR 20/20) here. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. 2) TVEyes launches podcast monitoring service.

Internal 65

Internal International Data Media 65

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. Deep Content. Hidden Arena.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point.

Software 45

Software Customer Service Google Small Business 45

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 106

Interviews Publicity Technology Social Media 106

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. provides a bulwark in our efforts to understand customers at a deeper level, listen to, and tap into the core values that truly motivate their decision-making.

Community 95

Community Communications Case Study Customer Service 95

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Shift Communications

JUNE 30, 2015

What about upcoming awards? Beyond being good data-driven practices, the above gap analysis is vital because the buyer experience with brands (yes even B2B brands) is never going back to days when a great media launch with some social baked into it gets the job done. What’s the supporting content strategy? Blog series?

B2B 60

B2B Analytics Google B2C 60