The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 86

Google Publicity Customer Service Web 86

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? The buyer journey in this world is based on the user’s needs – not the brand’s value proposition. Are you set up to engage them quickly with customized information? How many hits we can get? Blog series?

B2B 60

B2B Analytics Google B2C 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to product launches. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105