article thumbnail

Social Media Crisis Management: PR Communication Stategy

5W PR

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. While considering these, marketers also should be aware and mindful that consumers are also hungry for good news. Priority One. Be prepared. Bottom Line.

article thumbnail

5W CEO Speaks at Harvard Business School on Crisis

5W PR

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What to do when a short-term crisis evolves into a longer-term issue

Presspage

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Schiphol shares its lessons learned.

Crisis 78
article thumbnail

Communicating in a global crisis

PR in High Definition

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? The post Communicating in a global crisis appeared first on Firefly Communications.

Crisis 71
article thumbnail

Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 84
article thumbnail

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0.

article thumbnail

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.