5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. One of the premier airlines in the country, Delta once ruled the friendly skies.

Company 87

Company Airlines Print Government 87

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

Airlines 90

Airlines Travel System Reputation 90

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. And then, suddenly, like the airliner itself, the story disappeared and we forgot. Because we forget too easily.

Company 110

Company Apparel Airlines Crisis Communications 110

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. PR can help brands can gain – and keep – consumer trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Companies like Yum! Brands keep finding ways to do well by doing good.

Brand 160

Brand Branding Film Internal 160

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities.

Privacy 52

Privacy Ethics Airlines Data 52

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130