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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. Not surprisingly, few have to do with the intern topic. I get that.

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What Disney Songs Remind Us About Public Relations

PRSay

Gen Z — the current generation of interns and young professionals born after 1996 — craves authenticity. Not only will your communications be better for it, but you’ll also have the ear of the next generation. Make sure you’re part of a community. Obviously, we’re biased to PRSA, but that’s because it’s a great community.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

For her first job after college, she worked as an administrative assistant for a Japanese airline at the Los Angeles airport. She contacted UCLA’s alumni network and was introduced to a speechwriter who gave Osako her first exposure to corporate communications. Her first PR job was with a two-person agency. I think it’s courageous.”.

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Dialogue Project urges business to lead on civil discourse and debate

Stephen Waddington

However business has a unique opportunity to help promote civil discourse for their employees and the communities that they support. Others responsible include social media (80%); country leaders (79%); broadcast/cable news (75%); and national/international newspapers (75%).

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. They are up more than 300% over last year.

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