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Social media crisis management: How to handle negative feedback and protect your brand

Agility PR Solutions

If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. All three are large brands with the resources to come back from a negative situation.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.

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Strategies For Building Sustained Trust From The World’s Leading Airlines

Melissa Agnes

These leading airlines showcase the power of focusing on the details of experience. The airline industry is tough. And yet, there are some airlines out there that just simply get it. And yet, there are some airlines out there that just simply get it. Why achieving brand invincibility should be aspirational.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door.

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Alaska Airlines emergency was a blowout but don’t call it a 'PR crisis'

Steve Barrett on PR

PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.

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