Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 99

Transportation Meeting Newspapers Media 99

Shift Communications

NOVEMBER 4, 2016

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.

Internal 78

Internal International Retail Trade Shows 78

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. From there I moved on to roles with GE, IBM, several startups, to where I am today – at Fusion PR, a tech PR agency that I helped grow from its earliest days. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 156

Engineering Trade Shows Local Interviews 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson? To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency?

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself.

Automotive 74

Automotive Mobile Technology Resources 74

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. From there I moved on to roles with GE, IBM, several startups, to where I am today – at Fusion PR, a tech PR agency that I helped grow from its earliest days. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 149

Engineering Trade Shows Local Interviews 149

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Prepare before you pitch. Tell, don’t sell.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. In most cases there’s sufficient lead time to schedule each element carefully.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Need a PR agency that can both bring ideas and execute on them?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. Whether buying or selling cloud technology, this data suggests IT wields considerable influence on the decision.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The potential to technology may be unlimited, but the human condition is finite. Can your agency bring big ideas and execute? To be clear, I’m not saying metrics are not important because they do have a useful purpose. 28% say webinars.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

JANUARY 19, 2023

It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” It’s not the largest … but it’s the best.

Automotive 82

Automotive Transportation Technology System 82

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense.

Publicity 28

Publicity Agency Trade Shows Resources 28

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Paul Maccabee is president and co-founder of Maccabee, the Minneapolis-based strategic public relations and online marketing agency.

Blogging 48

Blogging Employee Corporate Google 48