PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

Radio 78

Radio How To Public Affairs Print 78

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Judy: To create brochures, we used to have to go to a printing press. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local Internal 159

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville.

Ethics 89

Ethics Journalism Radio Television 89

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. 24.11.2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? In addition, they have been trained to write pieces that gain mass appeal. Read what they are writing about and react to it. My daily newspaper of choice is…the major dailies in the morning. Strategy is the key word in that question. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 95

Survey Industry Leadership Study 95

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. Read closely what they write. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). But, it happens.

Corporate 148

Corporate Fashion Agency Travel 148

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. Was The Wall Street Journal categorised as an international title or a national newspaper? If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box.

Data 120

Data Measurement Examples Tools 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Let us know @CrenshawComm.

Agency 192

Agency Internal International Pitching 192

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Stuart Bruce

JUNE 24, 2015

Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. These agencies are knowledgeable in writing different types of press releases. Use the Right Outlets.

Radio 105

Radio Local Writing Newspapers 105

NewsWhip

APRIL 28, 2021

She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. The media PR salary: $100,000. The median public relations salary in the U.S.

Survey 176

Survey Marketing B2B Study 176

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And it took a couple of months. He said, no, let's meet then.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? All business is the business of relationships.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. 30 agencies submitted data to the project. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The longer answer requires a brief history lesson.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52