10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.


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Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

Why there's more to PR than media relations

PR Daily

There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. He needed PR help and wanted to know if my agency would work with him. Media relations is just a tactic. We public relations professionals know we're not miracle workers, but business leaders believe all we have to do is make a phone call and—voila!—they're I will not refer to PR as media relations again.

Why the printed press release is all but dead

PR Daily

You can gather loyal readers and spectators without a media title. This shift on the one hand makes media relations more difficult, but on the other, thanks to technology, reaching the end user with our brand’s message is much easier. In this context the “new” media relations is not new at all. owned media is superseding traditional media. RELATED: Innovate or disappear. She’s worked on both the agency and client sides.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

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How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. The function of these positions is essentially the same at their core: acting as the liaison between the client and agency team. media, PR, digital, etc). Client and agency as partners. Marketing Media Relations

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. 25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. The first agency that I worked for was A Plus in Slough, UK. agency

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Ask Your PR Agency for a Story, Not a Press Release


Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Find an Interesting Narrative to Secure Earned Media Coverage. #1 There’s no one size fits all approach to securing earned media coverage.

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage


Garnering earned media coverage is a key goal for every public relations firm. California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Cision’s media database allows us to locate those key journalists, making sure that our clients’ press releases are sent to the right people.

Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. One of the worst and most counterproductive things that can happen to an agency team is to be blindsided by something a journalist unearths about a client company.

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

Mainstream media still dominated the landscape. Where no platform or media dominates. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane.

2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% So Patrick we agree – media relations skills will continue to be important.

Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. On the other hand, jobs for media types are forecasted to decline 9 percent to 45,900 over the same period. This is up 17% from last year where 51% said media relations was getting harder.

H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

PR Daily

In fact, 56% of parents have served their kids Mac & Cheese for breakfast more often during COVID-19 related state lockdowns than previous months.*. For the first time in almost 170 years, The New York Times announced that its digital revenue beat out print–$185.5

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16 Reasons You Should Hire a PR Company


It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. PR agencies are trained to convey messages to the public in a creative way that sparks interest.

6 factors to consider before hiring a PR agency

PR Daily

Prepare yourself before you start working with a PR professional or agency. Yes, a good majority of PR firms will still pitch themselves to you as a media relations house. If you hire a firm that only does media relations, you will think it’s a huge waste of time and money about six months from now. Seeing your name in print is great for your ego, but it does not make the cash register ring. Media relations alone won’t work.

9 reasons why business owners don't hire PR agencies

PR Daily

Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies are expensive. Work with an agency on monthly deliverables at a preset price and get predictable invoices. This arrangement shifts managing project hours from you to the agency. If the agency takes 20 hours to draft a press release, it’s on them. PR agencies won't know my industry, or my company.

Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance.

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Top five tips on how you can make the most of your media coverage


When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage: Share media coverage on your social media channels. Add your media features to your company website.

How to pitch health writers during a pandemic

PR Daily

If your news doesn’t relate to something happening within the last hour, they’re likely to consider it old and move on. There are a few things media pros should keep in mind to stand out to health reporters and increase their chances of getting their stories told—even during a pandemic.

Earned Media, Shared Media, and Owned Media: What’s the Difference?


In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

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Finding the Inspiration to Pitch


The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Get more media pitching knowledge from him here.

How can businesses meaningfully support charities this holiday season?

PR Daily

RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. For example, a printing company could give certified nonprofits 30% off printing for their holiday mailers. If there was ever a time to prioritize charitable giving, it’s now.

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

The PR industry is charged with influencing and swaying media conversations on-air, online and in print. RELATED: Earn recognition for your content that captivated audiences ]. a full-service, MWBE-certified agency with offices in Houston and Chicago. .

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Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

We apologize for failing to resolve the problem of the car owner in time,” Tesla said in a statement on China’s Weibo social media platform. “We A new study by Current Global found that people with disabilities struggle with social media content, regardless of their disability type.

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

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What PR pros can do when clients are wrong

PR Daily

The truth is, your clients hired your agency to produce results. We’ve all seen it happen: A client’s goal is to increase website leads by 10 percent, but he or she wants to allocate their budget to creating a print ad. When this occurs (and it will), your agency must be there to act as an adviser, even if that means saying “no.” This is especially important in retainer-based agencies in order to establish trust and build the relationship.

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Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.

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Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

On Monday, the fast food chain’s United Kingdom social media team tweeted: “Women belong in the kitchen.” Aside from mixed reactions to Burger King’s controversial messaging, the Twitter thread’s backlash highlights the importance of providing context across social media platforms.

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Stronger PR reporting is hidden in keyword data

PR Daily

It used to be that a splashy media hit in Men’s Journal kept our clients happy for the remainder of a quarter. It’s not all our fault; implicit in “earned media” is that we give up an element of direct control while basking in the warm approval of a third party.

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IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000

PR Daily

The furniture company is bidding adieu to its 70-year-old print catalog as it focuses on ways to reach customers and encourage sales digitally. That includes creating and distributing mobile-first messages and short, snackable content across digital and social media platforms.

PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. All media opportunities aren’t alike. This is where having a PR agency or internal staffer comes in handy. One of the most powerful things you can do in a media interview is use a visual metaphor. I was told this by media and leadership coach Don Rheem , and it holds up well. Photo by CoWomen from Pexels.

Using PR to Successfully Promote Your Next Big Event


They require intensive planning and a successful public relations promotion to get the word out, create interest, and compel action. This community could be connected by interest in you, your brand, or a common activity related to your brand. You need to evaluate the various social media and web-based platforms to determine which platform is most likely to be frequented and enjoyed by your target market. Engage Every Level of Media. Good events don’t just happen.

The Evolving Relationship Between PR and the Media

Critical Mention

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. This was always important but it has become even more crucial in an era of fractured, niche media. Social Media is an invaluable Resource for Pitching.

Why PR and publicity should be considered separately

PR Daily

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions. However, PR practitioners have been arguing about just what a public relations professional does—or doesn’t do—for as long as many can remember. RELATED: What does the future of communications look like?

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

The message is instantly transformed into a song that can be shared with friends and family on social media. We want to know about how PR agencies are building lasting, sustainable relationships with clients, what is working and what is rubbing both parties the wrong way.