ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Their endorsement and reviews can greatly impact consumer perception and generate interest.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 98

Interviews Publicity Technology Social Media 98

Solo PR Pro

JANUARY 18, 2022

She worked in a few boutique PR agencies before moving to Chicago where she landed a job in the research department at the Oprah Winfrey Show at its peak. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. I said, ‘Harpo — isn’t that Oprah?’

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time.

How To 149

How To Government Product Launch Internal 149

Prohibition

NOVEMBER 10, 2021

Unlike other video promotions, Dollar Beard Club don’t use a wide range of cleverly shot footage or scripted content – instead they project a confident sales pitch through an explainer video which is simple and effective in describing their product and hooking their target audience of young men. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The people who were doing it were bigger agencies and it wasn’t their core focus. ” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. That’s it.

Marketing 90

Marketing Video Product Launch YouTube 90

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers. Why pitch an exclusive to tech media?

Pitching 189

Pitching How To Media Interviews 189

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. While buried in CES pitches, a journalist’s response to you might not be immediate. you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Here are a few examples of company news announcements from various newswires: Orthofix Names Massimo Calafiore as President and Chief Executive Officer | Business Wire Travis Barker Launches Barker Canna Co.

Examples 62

Examples Product Launch Data Report 62

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! A media kit is like having your elevator pitch in the form of an interactive package. High-resolution pictures of your products and key people. Interviews. Media Kits Are a Must-have. Your kit should include: A high-quality video.

Reputation 120

Reputation Brand Branding Product Launch 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334